Renny Gleeson on Walking in Stupid, Ouroboros and the Meaning of Friends in a Social Media World
Renny Gleeson is the Global Director of Digital Strategies for Weiden + Kennedy, a leading creative agency based in Portland, OR.Renny talks about his career at agencies including Saatchi and Saatchi's Darwin Digital and his client-side work at Delia's and the NBA. Now he's worki... Read More
Managing Through Change: A Personal and Professional Workshop
In this episode I share with you a workshop I conducted at the iMedia Agency Summit's Aspen Group "Agency RX" Day:Managing Through Change: A Personal and Professional WorkshopThe advertising business gets hit harder than almost any industry in every down cycle. If you’re going ... Read More
Bert Decker on The First Brain, Transforming Your Personal Impact and The Decker Grid
When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started practicing. By the time I found my way to speaker training at Decker Communications... Read More
Bob Schmetterer on Becoming a Powerful Speaker, Advertising by the Decades and Yachting in Key Largo
Meet Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, who is recently retired and doing DishyMix from his yacht in Key Largo. Bob is living the life now and always did when he was running a massive agency conglomerate.Bob shares his wisdom and perspective on four decades... Read More
Jeff Lehman on The Frugal Millionaires, The Sales Managers’ Mentor and Being a Chief Pre-Revenue Officer
Meet Jeff Lehman, Internet old timer, author, entrepreneur and sailor. Jeff was in ad sales in the early days of online advertising and has segued his success into a profitable consulting career. He's recently launched is second book, The Frugal Millionaires: 70 millionaires anon... Read More
Tom Hespos, Underscore Marketing on Beer, ATV’s, RV’s and Being An Old Timer in Media
Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-style ale from Ommegang Brewery in Cooperstown, NY.He shares the highlights of his career... In 1996, he "dove off the cliff" into onl... Read More
Jonathan Salem Baskin: Branding Only Works on Cattle; Marketing Interventions and The Sock Puppet Blues
JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Brand Here." Learn the new model of marketing: targeting what your customers actually do. Learn how to affect behavior through marke... Read More
Matt Williams, The Martin Agency on Component Thinking, How We Can Solve It and 21st Century Account Planning
Meet Matt Wiliams, EVP/Partner and head of Group Planning at The Martin Agency, the #3 ad agency in America with over $600 million in billings. With a client list that includes Wal-Mart, Geico, UPS and the high-profile WE campaign from The Alliance for Climate Protection, Matt is... Read More
Bill Tancer on CLICK, Idea Diffusion, What We’re Afraid Of and the New Bohemians
One of the beautiful attributes of the Internet is the insight we can gain by aggregating non-personally identifiable click stream data from online users. What secret details are divulged about our humanity? What are our fears? What drives and delights us? About what do we carry ... Read More
Simon Van Wyk, Australian Media Expert on “Lessons Learned” from DishyMix Guests: Blogs, Search, Social Media, ROI and Marketing as Conversation
Meet Simon Van Wyk ("van vake"), host of Hothouse Interactive Podcasts out of Sydney, AU. Simon is one of Australia's leading Internet marketing savants. He's Managing Director of Regional Media Networks, a constellation of local content sites serving cities and towns across the ... Read More