Pete Blackshaw on Expression Platforms, Digital Detox and the Love Spot
Pete Blackshaw has a new book out, numerous blogs and he's tracking the online reputations and conversations of some of the world's biggest brands. Listen as Pete lays out the "3 Truths" for flourishing in marketing today. Customers want the emotional gratification of being heard... Read More
Mary Brown, JWT BOOM on Boomer Archetypes, Seasoned Sexuality and the “Club Sandwich Generation”
Meet Mary Brown, Partner, Strategy and Insight at JWT BOOM, and expert in the Baby Boomer generation. Mary has co-authored (with Carol Orsborn) the definitive book on Boomers called "BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman." On this episode, she clo... Read More
Alex Bogusky of Crispin, Porter + Bogusky on Culture Jamming, Hermie the Pygmy Elephant and Telling the Subservient Chicken to Go “Pluck” Himself
Meet Alex Bogusky, darling of the advertising world. He's loved not just because he's cuter than Jackson Browne. Or because he's cooler than Laird Hamilton. But because his campaigns have simultaneously delighted us while screwing with our minds. From The BK Subservient Chicken t... Read More
Peter Shankman, “Hottest Male Blogger,” on How To Help A Reporter, Outrageous PR Stunts and Adrenaline Addiction
Peter Shankman turned a Facebook group into the hottest PR service ever - HelpAReporter.com. This service connects reporters to sources via social media, easing the friction between the PR and journo world. It's free. And you should subscribe. Who doesn't want free press coverage... Read More
Ori Brafman, Author of “Sway: The Irresistible Pull of Irrational Behavior” on Purchase Psychology, Interview Insights and Employee Incentives
Ori will change the way you think about the way you think. Sway is an insightful book on a personal and professional level. In this interview, Ori regales us with story after story of "typical irrational behavior" and artfully applies it to: 1) Insight for marketers into purchase... Read More
Rohit Bhargava, Author of “Personality Not Included” and 360 Degree Digital Influencer at Ogilvy PR
Are you faceless? Take a quiz from Rohit's new book, "Personality Not Included." You can rate the personality of your brand, determine areas of weakness and get techniques to shore it up. According to Rohit, authenticity is only part of the story -- it's personality that is the m... Read More
John Battelle on Google’s Mathmatical Equation, Acting Like a Media Company, Video Search and Having Lots of Dry Powder Part 2 of 2
John Battelle, considered an essential figure of the digital world, is the Founder, Chairman and CEO of Federated Media Publishing. Hear John talk about being an entrepreneur, journalist, blogger, author and scaler of mountains. Susan puts John in the "guest chair" for this two p... Read More
John Battelle on The Conversation Economy, Hairy World Issues and High School Musicals Part 1 of 2.
John Battelle, considered an essential figure of the digital world, is an entrepreneur, journalist, blogger, author and truly masterful interviewer. Susan puts John in the "guest chair" for this two part series. John goes into detail about how the web has "infected the ... Read More
Charlene Li, author of Groundswell on Emotional Motivations and the 5 Objectives of Social Media
Charlene finally explains her oft-quoted prediction that "in the future, social media will be like air." Go with us to "Charlene Land" and hear how open social interoperability and the ubiquity of her social graph will change her life (and yours) for the better. I... Read More
Jon Swartz, USA Today Tech Journo and Author of “Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cybercrooks Steal Your Money.”
I was most interested in having Jon on DishyMix to talk about "the day in the life" of a leading tech journo. His beat, social media, the Silicon Valley power players (like Google, Y! et al) and cyber crime are a fascinating stew in the world of what's happening right this second... Read More