Episode 75 - Jonathan Salem Baskin: Branding Only Works on Cattle; Marketing Interventions and The Sock Puppet Blues
JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Brand Here." Learn the new model of marketing: targeting what your customers actually do. Learn how to affect behavior through marketing communications, distribution strategies and customer service to birth your brand anew. From the ranks of Edelman PR and Grey Advertising, Jonathan cut his teeth at brands including Nissan, Infinity, Blockbuster, and Limited Brands. Now he tells us why the marketing world has changed forever and what you need to know to flourish including his formula for a marketing intervention.
Learn about Tom Standage, author of The Victorian Internet and how as humans we are always living on the edge of the future... Learn why Buckminster Fuller's ideologies are as applicable in today's world of sustainable living as they were in his heyday. Suz and Jonathan talk about the greatest minds in advertising including David Ogilvy (Confessions of an Advertising Man) and Marshall McLuhan ("the medium is the message").
Described as a "merry iconoclast" by Publisher's Weekly, Jonathan ends the show with his song, "The Sock Puppet Blues."