Beth Comstock, CMO of GE on Change Agents, Green Innovation and the Strength of Teams
Beth has been leading the communication of the Ecomagination strategy across the infrastructure, finance and media verticals that comprise GE's business. Learn how she innovates internally, what outside consultants she leverages and how she continues to build the global brand. Be... Read More
Marcus Buckingham on The Truth About You, Career Intervention on Oprah and the Strength’s Revolution
Meet Marcus Buckingham, Oprah's darling and promoter of focusing on your strengths and neutralizing your weaknesses. Here's a new way to create peak performance, not only for yourself but for your team at work. Jon the "Strengths Revolution." To kick-start ... Read More
Dave Evans, Digital VooDoo on Interruptus Vulgaris, Trusting “The Cloud” and Social Media: An Hour A Day
Social media muscle - according to Dave Evans, author of "Social Media: An Hour a Day," a social media consultant and expert eMarketing columnist, says you can get bench strength about the social web in just and hour a day. His new book devotes 11 chapters to grouping social medi... Read More
Kevin M. Ryan on Thuggish Anonymity, Zen + Motorbikes and Cash Multiples
Everyone knows Kevin Ryan. Whether from reading his iMedia Search column, watching him take the SES conferences ever more global or from his SEM work at IPG, Motivity, Kinetic or Walstrom. You've heard of Kevin Ryan or seen him in action at every digital media event. Now discover... Read More
John Zogby, Preeminent Pollster on The American Dream, Retail Politics and the Value Chasm
Meet John Zogby, head of the eponymous research and polling firm whose clients comprise an exhaustive list of the top news firms including Reuters, C-Span, NBC, the NY Times, and Fox. John is a spot-on predictor of consumer sentiments and in addition to tracking the upc... Read More
Justin Smith, Inside Facebook on Drinking from the Watercooler, Talking Smack and the Beauty of eBooks
Meet Justin Smith, editor of "Inside Facebook," the biggest blog covering social media marketing and app development and author of my favorite ebook ever, "The Facebook Marketing Bible." Justin, in his spare time (as he's one of those Silicon Valley Brilliants who can multi-task ... Read More
Ellen Siminoff, CEO of Shmoop on Homework Helpers, The State of SEM and Being a Great Board Member
Meet Ellen Siminoff, famous for creating Efficient Frontier, one of the largest independent search agencies in the world. She's now on to her next start up, Shmoop, a free online homework and writing helper for high school and college students. Hear Ellen talk about growing a com... Read More
Sean Cheyney: 21st Century Marketer, Scrabble Aficionado and Multi-Variate Mad Scientist
Meet Sean Cheyney, VP Marketing and Business Development for Chicago-based insurance broker, AccuQuote.com. Sean shares the intricacies of his success increasing his website lead conversion 50% by using multi-variate testing with Optimost and how to be fully involved in the ... Read More
Stephan Spencer on Top SEO Blog Mistakes, Social Media Power User Hacks and Sticky Posts
Stephan, founder of Netconcepts, an SEO agency in Wisconsin joins Susan live in the studio to help listeners increase their blog visibility. Stephan is a master SEO expert and he shares the top mistakes we make on our blogs that prevent us from having the best organic search rank... Read More
Paul Woolmington, Naked Communications on Brilliant Misfits, Integrated Marketing Communications, Mountain Gorillas and Titanium Lions
Meet Paul, an advertising agency veteran now at hot NY firm, Naked Communications, who preaches the benefits of transmedia communications planning. Along with his tag team of "brilliant misfits" at Naked, he works with traditional and digital agencies to integrate business, marke... Read More
