Rebecca Lieb on The Truth About SEO, Journo Interview Techniques and Oceans & Otters
Rebecca Lieb is one of the most important and distinguished journos in the digital media world. She's taken all she's learned at the ClickZ Network and Search Engine Watch and is launching US Operations for Econsultancy, the leading digital media analyst organization in the UK.Re... Read More
John Cecil on Video Spokespersons, Pickle Fights and Surfing in OC
Research shows that over 90% of people like video spokespersons on their landing page. And this human element creates trust, helps make your website easier to use and increases conversion rates 90% of the time.Having a video spokesperson is the newest rage in landing page convers... Read More
Daisy Whitney on the Many Uses of Online Video, Syndication and the 168 Hour Workweek
Meet Daisy Whitney, multimedia reporter with her own vidcast, the "New Media Minute." Suz and Daisy talk about using video to promote products online, the Jeff Jarvis video book on Amazon and how brands can utilize video.Hear stories from Embarq, Adiago Teas and other brands who ... Read More
Nolan Bushnell, 20 Start Ups Later, on Chemical Engines, Existentialism and “My Cave.”
Nolan Bushnell is the founder of Atari, Inc. and the Chuck E. Cheese Pizza-Time Theaters and is considered to be the father of the video arcade industry. Bushnell has started over 20 companies, most recently uWink and NeoEdge Networks. He has been named by Newsweek as one of "50 ... Read More
Bill McCloskey on Email Marketing Best Practices, Creating Passion Groups, Jazz Clubs and Dolphins
Bill McCloskey sits in the celestial cockpit above the world's commercial email traffic at Email Data Source. His company collects competitive intelligence on over 40,000 email marketing campaigns a day (1 million a month).Hear Bill's analysis of the latest trends savvy marketers... Read More
Tim Ash of SiteTuners on Landing Page Optimization and Cultivation of the Complete Person
Tim Ash, President and CEO of SiteTuners.com just wrote the book on landing page conversion optimization: "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions."Tim breaks down the various kinds of landing pages; talks about usability testing; lan... Read More
Jim Sterne on eMetrics, Must-Have KPI’s and Cocktail Parties of the Future
Jim Sterne, eMetrics expert and darling of the web analytics industry answers DishyMix listener questions about:Bounce RateMust - Have Key Performance IndicatorsPromotional AttributionLanding Page OptimizationTracking the Right ROI MetricsLearn about the eMetrics Marketing Optimi... Read More
Dacher Keltner, Cro-Magnon CEO’s, Your Jen Ratio and Why We Are Born to Be Good
Part Two of a Two Part SeriesOne of America’s preeminent psychology professors has devoted his life to understanding human emotion. In this wild ride of a two-part series, Susan and Dacher get deep into brain science to explore emotions that can positively affect your success i... Read More
Dacher Keltner, Born to Be Good, Your Jen Ratio and Cro-Magnon CEO’s
One of America’s preeminent psychology professors has devoted his life to understanding human emotion. In this wild ride of a two-part series, Susan and Dacher get deep into brain science to explore emotions that can positively affect your success in business and in life.Find o... Read More
Jim Meskauskas, ICON Intl on Digital Ad Agency Evolution, the Future of Ad Networks and The Inca Trail
It's fitting that Jim Meskauskas works at a company called ICON International, because he's an icon in the digital media industry.Jim comes from the agency business - Left Field, MediaSmith, Underscore, Pericles and now manages corporate trade barter deals for Omnicom.He explains... Read More
