Lee Odden on Today’s Social and PR Marketing Strategies
Lee Odden lives at the epicenter of three tectonic plates: Social Media, Public Relations and Search Engine Optimization.Lee looks for the competitive edge where these three plates meet for disruptive opportunities for marketers.He joins me live at ad:tech NY to shake things up w... Read More
Kit Yarrow on Marketing to GenY and Post-Recession Consumer Minds
Kit Yarrow, Ph.D. is a clinical psychologist, Chair of the Department of Psychology at Golden Gate University and Professor of Psychology and Business at that school.She's also the author of GenBuy - a look at what motivates Generation Y (20 and 30 year olds) to purchase and how ... Read More
Heather Meeker on Mobile Social Location-Based and Proximity Service Opportunities
Heather Meeker is a much sought-after marketing/PR/biz dev start-up specialist.She's been involved in geo-location, location-based services and proximity consumer mobile applications.Recently at Whrrl through the acquisition by Groupon, she's now looking for her next big opportun... Read More
Jeff Rohrs, Exact Target on Social + Email
Jeff Rohrs is an expert in the integration of social and email marketing and he selflessly shares excerpts from his excellent research projects.Exact Target is an email marketing platform and they've acquired Co-Tweet, so Jeff spends a chunk of his time looking for the sweet spot... Read More
Mark Joyner on Being a Peak Performer In Work and Play
Want to double your productivity with 3 changes in your work habits?Want to get crazy qualified leads without spending a dime on advertising?Want to know how honesty can triple your sales?Meet Mark Joyner, Founder and Chairman of conglomerate, Construct Zero, holding company for ... Read More
David Shaner on the 7 Arts of Change
David Shaner took all he learned from being an Olympic downhill skier, a black belt Ki-Akido expert and a change management consultant and created the most innovated, evolved system for bringing everyone in your organization to a higher level of personal growth while simultaneous... Read More
Steve Little on Finding YOUR Perfect Business
Fancy yourself a future entrepreneur but not sure what the perfect business is for you?Currently a struggling entrepreneur who's realized the business you envisioned is not the business that monopolizes your life? Dissatisfied with your business and want to know why is sabo... Read More
Tim Sanders on Today We Are Rich: Total Confidence
Tim Sanders' latest book will ultimately prove out as a classic piece of work in the human potential movement.It will sit alongside your Zig Ziglar, Napoleon Hill and Tony Robbins' books.You'll recommend "Today We Are Rich: Harnessing The Power of Total Confidence" to your family... Read More
J. Duncan Berry on Neuro-Semiotics: Emotional Imagery in Marketing
Want to know how images affect consumers' purchases? Duncan Berry is the penultimate expert in neuro-semiotics. This is the study of how images, symbols, icons and indexes create emotional triggers.In this episode you'll learn about biometric latency response, the 10 dimensional ... Read More
Marc de Swaan Arons on Global Brand Marketing Strategies
Marketing is a global endeavor. The difficulty of managing such a tremendous opportunity arises from the naturally distributed environment of a global marketing organization and the rapid homogenization of an Internet-connected world.Marc de Swaan Arons is a Dutch guy who cut his... Read More