Guy Kawasaki on Marketing Enchantment
Guy's 10th book is out, "Enchantment: The Art of Changing Hearts, Minds and Actions."Find out the latest Facebook and Twitter marketing strategies he employed to make this a best seller.Get his business and personal advice on being Enchanting."Convince others to dream your dreams... Read More
Anne Holland, Which Test Won and Subscription Site Insider
Pimp your button, work that line... Tune in for some A/B Split Test Fun Facts!Anne Holland has reinvented herself in a new publishing venture for B2B niche news.Two of her first hot categories include Which Test Won and Subscription Site Insider. More coming soon as she builds a ... Read More
Peggy McColl on Book Marketing in 2012
Peggy McColl, aka "The Best Seller Maker," is an expert in online book creation and marketing.Listen to Peggy's latest thinking about how to drive your book to the top of the best seller lists.5% of your book success is in the writing, 95% of the effort goes into marketing. Learn... Read More
Sally Hogshead on Fascinate – 7 Triggers to Persuasion and Captivation
Would YOU like to be more personally FASCINATING?Would you like to make your brand, your company or your public persona more fascinating?Sally Hogshead has a plan to find your personal fascination triggers. Take her Fascination Score Test http://sallyhogshead.com/FScoreLearn why ... Read More
Jason Burnham Telepathy and Thinking Style Targeting
Love the psychology of marketing?Here's a new concept for targeting customers with information in their personal "thinking style."Based on the work of John Furey of MindTime, Jason Burnham, along with the Catalyst SF folks, have founded a new technology company in the digital med... Read More
Wendy Lea, Using Social Customer Support to Get Satisfaction
Social CRM and Customer Service got married and had a baby and it's called "Get Satisfaction."Having a Twitter account for bitchy customers is NOT a social support strategy people. It's way bigger (dang it) and you have to wake up and smell the opportunity.Customer service is now... Read More
Joseph Carrabis on Neuro-Economics and Reading Virtual Minds Part 2 of 2
Joseph Carrabis is back with a two part series on communicating with customers and prospects using the latest in neuro-science, predictive intelligence, persuasion engineering.As a cross-disciplinary translational researcher, Joseph studies how we process and learn information th... Read More
Joseph Carrabis on Neuro-Economics and Reading Virtual Minds Part 1 of 2
Joseph Carrabis is back with a two part series on communicating with customers and prospects using the latest in neuro-science, predictive intelligence, persuasion engineering.As a cross-disciplinary translational researcher, Joseph studies how we process and learn information th... Read More
Big Jason Henderson on Email Conversion Optimization Strategies
Big Jason is an email marketing consultant who drops in, optimizes your process, gives you perfect advice for conversion enhancement and sets you up so you can run your business moving forward.You can also hire him to get elbow-deep in your entire process, auditing your email pra... Read More
Dave Evans on How To Operate as a SOCIAL Business Part 2 of 2
Prepared to be inspired!Dave Evans is back on DishyMix to talk this time about his newest book, Social Media Marketing: The Next Generation of Business Engagement.Social networking has permanently changed the way consumers interact with brands - fo' shizzle!What to DO first?Liste... Read More