Episode 61 - Pete Blackshaw on Expression Platforms, Digital Detox and the Love Spot
Pete Blackshaw has a new book out, numerous blogs and he's tracking the online reputations and conversations of some of the world's biggest brands. Listen as Pete lays out the "3 Truths" for flourishing in marketing today. Customers want the emotional gratification of being heard, and it's our job to support that need. Pete gives us ways we can both listen and respond to our customers as consumer and b2b companies.
Once you hear Pete talk you'll be hooked. He's elegantly articulate. His turn of phrase is a delight. We range from Talk Triggers and Complaint Icebergs to Brand Association Maps and Expression Platforms. Pete gives great examples of "passionista communities" and promises his favorite list of consumer-generated and community experts for the DishyMix blog. As always, Suz reads the book so you don't have to. Just get all the goodness from Pete's book," Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World" by listening to this show.
And it wouldn't be DishyMix without those personal questions. Get to know Pete's dreams including what his bigger life plans may be and if he could clone himself, what Pete would do with twice the time.