Episode 2: Arete and the Hero's Journey

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In this episode we talk with the founder and former CEO of Zaadz.com, Brian Johnson, and explore conscious business in relationship to areté, the classical Greek notion of living at one's highest potential, as well as the archetypal hero's journey. During our conversation we touch on how easy it is to look at people we admire and forget that they too struggled on their path to greatness. We also touch on the notion raised in Good Business by Mihaly Csikszentmihalyi's, that it is the institutions with the tallest buildings that are the ones creating the culture, and thus the immense need for us to work with business in the modern day to create the world we want to see.

To find out more about Brian's latest project, check out ThinkAreté.com.