Episode 142: Mike Donahue, AAAA's on Agencies Lassoing The Bucking Bronco Of Media Evolution
Mike Donahue programmed an agency event called "Transformation 2010." I caught up with him in SF at the conference...
After you get over the shock that it's actually twenty ten, you can imagine the fine mess that agencies are in now that they've been knocked over by three waves: The Internet, Search and now Social.
Just keeping up with the consumer's manic fascination of social and where the opportunity lies is a feat.
Then making sure you're not only responding to this new wave, but aligning your talent and organizational dynamics to provide leadership around digital media for your client. This has to create a sea change that some days must feel like your boat is sailing upside down in the water.
Hear what Mike thinks are the big discussion points, how Transformation 2010 is going and what you can do to get to some smooth sailing waters.