Episode 35: Amy Powell, SVP Interactive Marketing - Paramount: Secret Crushes, Iron Chef & Movie Marketing

Listen Now
RSS: Subscribe
RSS: iTunes

Amy Powell creates all world-wide digital marketing for Paramount Studios. Interfacing with film makers and studio executives on top grossers like Mission Impossible and War of the Worlds and cutting-edge technology offerings like Beowulf, she plans her multi-platform engagement strategy for a movie, sometimes years in advance.

Amy shares a bit of her movie budget planning, her career background and describes her internal team as well as her open door policy for anyone with talent and an innovative idea to make a movie a hit. The viral pre-launch campaign for Cloverfield with JJ Abrams may be her all-time best project and she shares her career learnings from CNN and Sony Pictures Entertainment.

Get this movie studio executive's tips for the best all-time movies and her favorite TV shows. Find out on what two men she has a crush (besides her television-producer husband) - hint: they are both very large-headed and sport googley glasses.  Amy, a twin, offers her kooky side to us (thank you) by describing her office, her Iron Chef prepartion plans and her serious addition to chocolate.  

As always, this DishyMix episode delivers a fast-paced balance of insight and entertainment.

Transcript

Woman: This program is brought to you by PersonalLifeMedia.com.

[musical interlude]

Susan Bratton: Welcome to the “Dishy Mix”. I'm your host, Susan Bratton, glad to have you on the show today. We're going to meet Amy Powell. Amy is the Senior Vice-President for Interactive Marketing at Paramount Pictures. She also works with the DreamWorks brand and she gets to do the most amazing things, talk about a fabulous budget and some really great properties.

You're going to get to meet Amy and we're going to talk about everything from movies, movies, movies of course to the marketing of movies to what it's like to have a studio tour of Paramount. We'll talk about reality TV. We're going to hear about Amy’s version of her organic diet and her dream of being on “Iron Chef”. We're going to talk about our mutual admiration of Dwight Schrute and Kim Jong-il. So stay tuned and we'll get Amy on the show.

[musical interlude]

Amy Powell: Ten years ago when I first moved down and my first interview was on the “Paramount Live”, I walked through sort of that famous Bronson gate which is where the original studios in Los Angeles were based around and I always knew I would come back to work here. Almost 10 years later, here I find myself. They're just the most creative, innovative people you'll ever meet. I had the opportunity to work with a filmmaker from J.J. Abrams whom I'm working on Star Trek and Robert Silkwood [sp], Steven Spielberg and “Indiana Jones” or David Fincher and “Zodiac” and “Benjamin Button”. These are just creative geniuses and you just have the time to sit at the table with them and just sort of listen to the way they see the world, it's remarkable.

I am a big fan of extending our reach to just include the smartest people in the world. So literally, on a daily basis, I'm reading every marketing blog, I'm reaching out to every company who’s worked on [xx] and trying to make those introductions and partnerships and hopefully, work with them on future films.

They are just jumping at the beat and I am so excited and have them go see the movie in theater on the 18th and actually see what the hell is this monster. It's probably the most fun campaign I've worked on in a long time.

[musical interlude]

Susan Bratton: Welcome, Amy.

Amy Powell: Hi, Susan, how are you?

Susan Bratton: I'm good. How are you?

Amy Powell: I'm great. Thank you.

Susan Bratton: You're getting over a little cold?

Amy Powell: I'm recovering from a cold I got in South America.

Susan Bratton: Oh, wow! Where did you go in South America?

Amy Powell: I went to Argentina and Uruguay.

Susan Bratton: Oh, my God. Is that for you at the Christmas holiday?

Amy Powell: It was and it was fabulous. I highly recommend.

Susan Bratton: Yes. I've heard Argentina is just so stunningly beautiful.

Amy Powell: It is and, you know, same with Uruguay. Very few people actually venture over and it's such a wonderful, remote, quiet, brilliant country. I really recommend checking it out.

Susan Bratton: Nice. I want to hear more about that. Well, let's see, so for our listeners today who might not know you, you're one of the studio executives responsible for bringing digital marketing into the mix. You were focused on interactive. You've done integrated marketing campaigns for “Spiderman”, “Nacho Libre”, “Dreamgirls”, “Man in Black”, “Lemony Snicket”, “War of the Worlds”, “Mission Impossible”, “Mean Girls”, “Sponge Bob”--of course, my daughter would like that--and “Beowulf”, a movie I recently saw that I thought was just terrific.

Some of those movies were some of the top grossing movies of all time like “War of the Worlds”, for example, and “Mission Impossible”. So you've really worked on interactive marketing for some major productions. I know you focus mostly on multiplatform digital marketing, both the Internet and mobile and wireless devices gaming platforms; so a little bit of everything.

So I want to talk about what's hot for you today as well. Before you came to Paramount, you were at Sony Entertainment, I guess, maybe working with Ira Rubinstein?

Amy Powell: I was, as well as with Dwight Caines, who currently is my counterpart at that studio.

Susan Bratton: Yes, exactly, yes, I know Dwight. That’s terrific, good for you. So that was a really nice--you've had a good career already. You, originally, were working at CNN in Atlanta, moved out to LA, I think, because you fell in love with the guy who is in the television business, and we'll hear more about that. But you've gone from Sony Pictures Interactive Marketing to Paramount VP of Interactive now SVP. Tell us about that.

Amy Powell: Yes, moving to LA was always a dream of mine for a variety of reasons but most importantly my obsession with movies and I was lucky enough to stumble into the Internet when it was just getting started. I was one of the first few to have an email address, my Dad is an engineer, I helped to build computers and televisions as a child as you can imagine. Really, I was just very fortunate to be in the right place at the right time.

Susan Bratton: So did you move to LA because--you're husband is Doug Chernack. Now, he does reality TV and cable television production. Right?

Amy Powell: He does but I did not met him until I moved here.

Susan Bratton: You met him when you moved there.

Amy Powell: Correct.

Susan Bratton: So you had that in common.

Amy Powell: I moved here with my twin sister, actually.

Susan Bratton: And I heard you had a twin, a dark haired twin. Is that right?

Amy Powell: Dark hair version of me.

Susan Bratton: But now she lives in New York.

Amy Powell: She does. She left me several years ago.

Susan Bratton: How is that having a twin? What's the most remarkable thing about that?

Amy Powell: It's the best. I always had a lifetime companion and she's been with me through it all and she's amazing to have a friend, sort of being a child [xx] to lead in life to celebrate big moments in your life.

Susan Bratton: You're job is really the intersection of creativity and geekiness. What her career end up being?

Amy Powell: She runs interactive marketing for L’Oreal.

Susan Bratton: Oh, really?

Amy Powell: [xx] not far from the trade.

Susan Bratton: That is funny. Wow! OK, good. So you compare notes about how to sell cosmetics versus movies.

Amy Powell: Yes, we ship each other movies and cosmetics everyday.

Susan Bratton: So you always had a love for LA. Did you always want to be in the movie business?

Amy Powell: Always.

Susan Bratton: So, Paramount is the oldest studio in the movie business. I think they beat out Universal by one month or something. It was established in 1912, Paramount is own by Viacom. I have never on set of a movie studio, but they have tours and things. Tell us if we want to come visit you, what kind of a tour we could get?

Amy Powell: It's amazing. Ten years ago when I first move to LA, my first interview was on the “Paramount Live”. I walked through the famous Bronson gate which is where the original studios in Los Angeles were based around and I always knew I would come back to work here. Almost 10 years later, here I find myself. But you know, you'll be able to see working stages, you'll see film producers, television producers, commercial producers all running on a lot, filming on [xx] New York street, filming on various stages. It's a great fun and I consider myself so lucky to be here.

Susan Bratton: So you worked with the filmmakers and the studio execs when you're starting to plan the digital marketing piece of the worldwide marketing for a movie. You start even before the movies and production off, is that right?

Amy Powell: That’s right.

Susan Bratton: So what it's like to work with filmmakers and studio execs? What are they like?

Amy Powell: It's brilliant, they're just the most creative, innovative people you'll ever meet. I have the opportunity to work with the filmmaker from J.J. Abrams whom I'm working on Star Trek and Robert Silkwood [sp], Steven Spielberg and “Indiana Jones” or David Fincher and “Zodiac” or “Benjamin Button”. These are just creative geniuses and you just have the time to sit at a table with them and just listen to the way they see the world is remarkable.

Susan Bratton: What are some things that you've noticed from some particular filmmakers about the way they see the world that’s had an impact on you?

Amy Powell: They’re such a different version of reality, it's doing it with somebody who is just so creatively genius. They can look at a poster, they can look at a trailer, a TV spot or a website and they can just take what you've done and they get so much better because their brain just at the same materials from an entirely sort of hyper-reality that’s different than what your own eyes can bring to it.

Susan Bratton: So probably they have a vision that’s less practical than yours.

Amy Powell: Much less practical. That is correct.

Susan Bratton: Is the interface that you get with them giving you the ability to be more creative and think bigger yourself?

Amy Powell: Absolutely, and also most filmmakers work on a picture for three, four, five, ten years. When you have the opportunity to really think you're [xx] to a property like they do because they're working on it for so long, they know every detail, every character, every back story, every set piece. I mean, you can really glean so much more analogy about a movie, you become so much more intricately involved in it than if you just sort of try to skim the surface by reading a script. That’s never going to be good enough.

Susan Bratton: Let's use as an example, “Beowulf”. That’s a movie that recently came out, I think, in November of ’07. We're in January of ’08 recording this, it will probably be February before this show is out. How long ago did you start working on the digital part of marketing “Beowulf”?

Amy Powell: We worked on the digital side about two years prior to the film coming out and that’s a very sort of unique film in itself. I'm sure you know Zemecki is just amazing and his process was to make the movie in motion capture. So it's a very untraditional way of producing a film and the making of is actually quite interesting in that the actors were shot using motion capture versus live action and the film came together in a much later date. So we have the opportunity to work with Zemecki and hear and see his visions in the movie and then over two years, we start coming together. Then you saw the final picture in 3D, it was just mind-blowing.

Susan Bratton: Yes. It's stunning.

Amy Powell: It's stunning.

Susan Bratton: That website that you built for “Beowulf” was extraordinarily beautiful. You had a painterly quality to the motion caption the way the film was done. Just the artistic rendering were stunning, but there were also, surprisingly, so many digital components to just the site itself. Give us a sense of how many things there were that you did on the site and then what other things you did out in the Internet or mobile or gaming or what have you that supported that because I'm sure you didn’t just built a fabulous website for the movie.

Amy Powell: No, in fact, in every movie, my real philosophy is that you have to bring the movie to the users and not the users to your website. I really felt strong about creating modular content that we can then distribute to a variety of different social networks and mobile networks, digital distribution points. Everywhere and anywhere, we should be creating content and putting it so that the users can then take our content and market it to their friends. As we all know, when a friend tells you to go see a movie, you're much more apt to go see it than simply looking an ad [xx] and having a marketing department tell you to go see a movie.

So for “Beowulf” we're really committed from the very first day including visually stunning 3Desque[sp]  motion capture art and then distributing it to a variety of networks.

Susan Bratton: So give us an example of how long you worked on it and what kind of a budget you had to work with on the digital side for marketing “Beowulf”?

Amy Powell: We'd literally worked on the site for about two years as well as the different components. We worked closely with Image Work which was the company that did the final special effects to the film. So we are really working closely with them to get the effects as they were coming in on a daily basis, finishing new frames. And, essentially, we were updating the site probably on a weekly basis with new content, new games, new downloads, adding 3D renderings. We actually went back and rerigged a lot of the different Maya Files to be able to create a 3D environment for users to navigate through and it was a very lengthy process.

Susan Bratton: What about budgets? What did you spend on that?

Amy Powell: We actually don’t talk about budgets.

Susan Bratton: Can you give us a range?

Amy Powell: It's definitely tier A campaign. Every year, you'll going to have a multitude of different films that you're going to work on and especially when you have a movie that’s distributing on a really global world basis like this movie was, we had to aggressively translate it to local languages for everything territory and every piece of content that we had that we created had to be customized for every local language as well as different territory specs as you can imagine. That was a really lengthy process.

Susan Bratton: Just give me an idea, some kind of a ballpark on budget.

Amy Powell: You know, the website itself as well as the different modular components, you can say sort of the whole campaign in terms of the creation is probably about half a million dollars.

Susan Bratton: OK, that’s not that bad.

Amy Powell: [xx] amount of money. I've been doing this for a long time. Remember when websites cost about $10,000.

Susan Bratton: Right, right, but it lasts for a really long time, too. You get years out of it. Right?

Amy Powell: No, not only do they get years out of it but you get presence in every single territory around the world. Now, you get presence in a multitude of different handheld devices and mobile devices, digital distribution devices. So what difference is we're now able to advertise our cost across a variety of different windows as well as the DVD which we now do really big as well.

Susan Bratton: When you're doing this kind of work, tell me about your team internally. How many people work for you at Paramount?

Amy Powell: I have to say I'm incredibly lucky, I honestly think I have hired the smartest, most creative talented people in town, I consider myself very lucky to have that team in place. When I first got here about three and a half years ago, there were four people and we're now at about 32 which encompasses media planning, publicity, research, technology, creative, promotions, legal. It goes on to really that interactive department of a microcosm of a larger marketing group but all within the digital environment.

Susan Bratton: Yes, and externally, do you use creative agencies, ad agencies? What do you use outside?

Amy Powell: I am a big fan of extending our reach to just include the smartest people in the world. So literally on a daily basis, I'm reading every marketing blog, I'm reaching out to every company who’s worked on [xx] and trying to make this introductions and partnerships and hopefully work with them on future films. So we work with and are completely open to wanting to meet with the smartest people in terms of those creative executions, viral executions, publicity, outreach, ideas, on and on.

Susan Bratton: So, do you have an agency of record that you work with?

Amy Powell: No.

Susan Bratton: No. So you'll hire a specific group of people if you think they are the right resources for an individual project.

Amy Powell: I'll hire a 13-year-old if I think that’s the smartest person in the land.

Susan Bratton: Yes, yes, and sometimes they are.

Amy Powell: You know what? Often.

Susan Bratton: Yes. That’s great. Well, I want to go to a break now, because when we come back, I want to talk more about some of the things that we talked about when we were getting ready for the interview. Our mutual love of Dwight Schrute, some of the things that you track in the world, some of your favorite movie recommendations, some of the other passions in your life.

So we're going to take a short break, but I wanted to let our listeners know about some of the other people that are coming up on the show. We have Gina Bianchini, we talked about social networking. She's the co-founder of Ning, that’s a OEMable [sp] social network “in a box” product and she's doing amazingly well. We have Julie Rhoem who’s with Meta now, who was with Chrysler and Wal-Mart. We have Sarah Fay who is the President of Isobar US and Carat, the leading media buying company.

We've Seth Godin, he has a new book out called, “Meatball Sundae” and he's going to come on and talk about whether or not you need or should have or do have a meatball sundae. We've got Rafe Needleman, he writes Webware at CNET. Jason Hirschhorn who was a fabulous speaker at ad:tech that I saw and asked to come on the show. He's the President of Media for Sling Media.

So, we have quite a collection of people and I want you to stay tuned because we're going to go to a commercial break and when we come back, we're going to talk more with Amy Powell about food, love, and fun. So stay tuned, we'll be right back.

[radio break]

[musical interlude]

Susan Bratton: All right, we're back. I'm your host, Susan Bratton, and we're talking today with Amy Powell. She's the Senior Vice-President of Interactive Marketing with Paramount Pictures, also works on DreamWorks projects and has just a huge budget, a great team and a lot of fun. You are really, Amy, on a vanguard of digital marketing. Before we get in to some of the more personal things in your life, I'd like to hear an example of your current favorite marketing tactic, if you will. What's one of the projects you've done recently where you really like to the way a certain digital strategy came out?

Amy Powell: Right now, I'm working on “Cloverfield” also with J.J. Abrams Pictures which comes out January 18th which will come up at a time that’s [xx] but one of my favorite aspects of working in this campaign, aside from the pleasure of working with J.J., is the viral tactics that we've taken. We have created a multitude of back stories and viral websites and videos and engaged the audience to become so intrigued by what is the monster in this damn movie that they are just jumping at the beat. I'm so excited to have them go see the movie in theaters on the 18th and actually see what the hell is this monster. It's probably the most fun campaign I've worked on in a long time.

Susan Bratton: So you're creating excitement around the unveiling of a creature.

Amy Powell: Yes, and it's really creating excitement around this whole mysterious, “What is the monster?” and that’s what's really been fun.

Susan Bratton: What's the monster?

Amy Powell: Go find out on the 18th then we'll chat.

Susan Bratton: I know you wouldn’t answer that. So let's talk about our lover man, Dwight Schrute.

Amy Powell: I'm obsessed.

Susan Bratton: I know, tell me why?

Amy Powell: Obsessed in love. I told my husband I was [xx] in a minute for Dwight, I'm obsessed with him.

Susan Bratton: So for those listeners who don’t know who Dwight Schrute is, maybe you should tell them.

Amy Powell: He is just the man on “The Office”. I love everything about him. In fact, while I'm on vacation in South America, [xx] that I started saying “Questions”. I'd become Dwight in my sleep and when people talk about how they love Jim on the show, I just can't even understand why. If you can have Dwight, he's just the best.

Susan Bratton: I agree, and when we found out that we had in common that we both think he's a riot, I told you about a group on Facebook for people who love Dwight Schrute.

Amy Powell: Dwight’s my hero. “Dwight’s My Hero” group which I'm a proud member of.

Susan Bratton: You love many men because you've also told me you're madly in love with Kim Jong-il. Tell us about that.

Amy Powell: Apparently, that there is a theme that I love short, fat men with big glasses.

Susan Bratton: Yes, right! Especially the bobble-headed versions.

Amy Powell: I have the bobble-head of both on my desk, as a matter of fact, with [xx] whom I'm also obsessed with. They came to a new obsession which I would like to say is what the puppet version, not the real version, is from working on “Team America” with MantaRay, that part is just one of my favorites for years. I probably never doubt quite so deep into an obsession as I did with the Kim Jong-il puppet and I now have him over my desk, a life size, and I do mean ceiling-to-floor painting of Kim Jong-il from the actual palace in the movie. It scares people on my office on a daily basis.

Susan Bratton: What do you like about the character?

Amy Powell: I just love how dork [sp] he is. I love strange, corky, odd men apparently. I'm just so in love with that movie. My screensaver is Kim playing the piano, he's singing “I'm So Lonely”. His character is just so brilliantly executed in that movie and I had so much fun working on it. It was just really one of my favorites of all time.

Susan Bratton: So for those of you who haven’t watched “The Office”, you can get all the back seasons on Netflix. If you haven’t watched “Team America, The Movie”, you have to do that now. But those aren’t even your favorites, you favorite movie is “True Romance”, that’s a Quentin Tarantino movie. Right?

Amy Powell: That is my favorite movie.

Susan Bratton: Why? Why is that?

Amy Powell: I think it's a perfectly executed film. I really does, probably watched it over 50 times. That’s the other poster in my office along with my Radiohead poster. True, I just think it's the perfect film. I think, when they are eating pie in the pie shop is probably my favorite scene in the movie of all time.

Susan Bratton: All right, we'll have to watch the pie shop’s excerpt. I want to move from pie to “Iron Chef”. You want to be on “Iron Chef”.

Amy Powell: I really do.

Susan Bratton: You're actually in training to be a contestant. Now, how does that work?

Amy Powell: I know. This is how you know I don’t sleep. Every night I go home and cook some crazy five-course meal which I don’t even eat a lot of the things that I cook. My husband is a lucky benefactor of my obsession. I love the “Iron Chef”, I would love to be on the “Iron Chef”. I'm convinced in another lifetime I was on the “Iron Chef”. I just think it's brilliant. That and “Top Chef” are probably some of my favorite shows after “The Office”.

Susan Bratton: And “True Romance” and “Team America”.

Amy Powell: When it comes to television, yes.

Susan Bratton: What did you cook last night?

Amy Powell: Last night, I actually made a porcini mushroom sauce. I was trying to replicate one from my favorite restaurant Giorgio Baldi so I got the recipe online, of course, and then made that with some fettuccini and it was delicious.

Susan Bratton: You're teaching yourself how to cook at home just by doing it. Is that right? You're not really being coached or trained.

Amy Powell: No, online is my teacher actually because, truthfully, it's funny I have a million cookbooks, I never use them. Of course, this is brilliant about the Internet is you can watch videos of people making the recipe that you're trying to make and you have brilliant instruction and you don’t need anything. I have my computer next to my stove and I just go.

Susan Bratton: Well, you've also designed a diet for your entire senior executive team. Are they willingly on your diet that you've created?

Amy Powell: I don’t know how many people are following it, I'll be honest.

Susan Bratton: OK, so tell us about the diet and why did you put your senior exec team on a diet?

Amy Powell: It's not really a diet. Well, really, it was more sort of a holistic approach to eating, I would say. It's unfortunate we work such long hours as you can imagine. Almost all of my time is either sitting in front of my computer or on my BlackBerry and, unfortunately, we don’t get to go out and eat healthy foods or exercise or any of these things that we should be doing. So I, many years ago, got really into organic eating and I've tried to encourage other people to eat the same way. For me, it's all about the bran, rice, and the wheat berry.

Susan Bratton: Really, wheat berries, tell us about that.

Amy Powell: Truthfully, it's all about eating whole foods that have fiber in them is what I'll say. Wheat berries are an excellent source of fiber, protein, and delicious. You can find them in Whole Foods.

Susan Bratton: And what do you do, put some mayonnaise on them to make them taste good?

Amy Powell: No, I just actually eat them in salads and steamed vegetables, in omelettes. I have omelettes like every twice a day [xx].

Susan Bratton: Do you have a cook at the office where you can go get something fresh made?

Amy Powell: We have a commissary where yes, we can but, sadly, I rarely do that.

Susan Bratton: So what do you do? You just get some Whole Foods stuff and eat it at your desk?

Amy Powell: Yes.

Susan Bratton: Yes, well, that’s better than nothing. At least, you're eating from Whole Foods.

Amy Powell: Yes.

Susan Bratton: But you're also a chocoholic.

Amy Powell: Big time.

Susan Bratton: Yes. So how many kinds of chocolate are in your office right now?

Amy Powell: I have a jar of Nutella which is about probably 10 pounds of Chocolate Nutella which we eat with spoons, no need to even get anything in. I have dark chocolate and mousse chocolate, hazel mint, we have some Toblerone I'm looking at. I also have a candy machine in my office where you can put a quarter in and grab and pick the candy that you want. Now, compliments of South America, I have some Dulce de Leche in a jar.

Susan Bratton: That sounds good. Now, I'm going to need a photo of you for the “Dishy Mix” blog. When the show is aired, I want to be able to have a photo of you holding your bobble-heads, sitting at your desk with all your candy around you. Would you take that for me and send that to me?

Amy Powell: We'll do it. I might scare some people but we'll do it.

Susan Bratton: No, I want that, everybody listening, we're all picturing your office and we have to have a photo of you in situ with bobble-heads and chocolates selection.

Amy Powell: Only for you.[sp]

Susan Bratton: OK, good. Fantastic. All right, so let's see. What else do I want to ask you? What's fun, fun, fun? Oh, I know. I know what I wanted to ask you. You're a funny, funny person. I think it's your engineer Dad influence, but if you weren’t in the movie business, you told me that you would like to work for the CIA and, specifically, you'd like to work at Area 51. So for those who don’t know what Area 51 is--it may not everyone is a “Conspiracy Theory” lover here--tell us about Area 51 and then tell us about what job you'd have in the CIA.

Amy Powell: Well, I have to back up and tell you that a moment of great pride for me last year was when, unfortunately, somebody broke on to the Universal lot and stole some of our assets for “Indiana Jones”. The best day of my life was when I actually got to call the LAPD and the FBI and be part of a sting operation where we caught the guy at the [xx] Hotel and he's now in jail.

Susan Bratton: You were the one who caught the guy?

Amy Powell: Well, I caught him and I begged to be a part of the operation. I said, “[xx] to meet him.” Unfortunately, I was not allowed. But yes, I was a big part of the operation. It was like a big highlight for me and it was great.

Susan Bratton: What did you do to help catch him?

Amy Powell: Luckily, one part of our job is to have strong relationships with webmasters and to work closely with them to promote our films, protect our films, and be part of our marketing campaigns. A couple of our webmasters had emailed me when I was on my computer and my pajamas on the coach and said, “Somebody is offering to sell us some computers that were stolen [xx] in his office as well as some photos. We don’t know if this is legit or not but you should probably look into it.” So that started the unraveling of catching somebody who had really broken in and stolen a lot of our stuff.

Susan Bratton: You got your goods back?

Amy Powell: We got the goods back and then he has been put in jail for, obviously, a major infringement. I think it's a good lesson that people need to be aware of the fact that this is a major, major crime and piracy is a big for [xx] for future films.

Susan Bratton: Absolutely. If they're not stealing your content, they're stealing the crap right off your lot, apparently.

Amy Powell: Yes, and you know what? It's a federal offense, it has to stop. We can't let our industry fall victims of what happened in the music industry.

Susan Bratton: Absolutely. Well, I want to thank you so much for coming on the show today. First of all, I really appreciate you sharing a lot of the details about your movie business. But also, just sharing a little bit more about yourself. You sound like you're just a fabulous, connected, neat, fun person to be with. I can't imagine why anybody wouldn’t want to be on a project with you. Really, it came through very clearly about how appreciative you are of the people that surround you which I think makes all the difference in the world as well.

Amy Powell: Thank you and thanks for having me. It was lot of fun.

Susan Bratton: Oh, yes. It was my pleasure. So I'm looking forward to your picture with you bobble-heads and your chocolate.

Amy Powell: You got it.

Susan Bratton: For those of you listening, if you ever want to call in to “Dishy Mix” and leave a message, you're welcome to leave me a voice mail at 206-350-5333. You can leave comments, we might air them on the show. Let us know if we can. You can go to DishyMix.com to see the bobble-head chocolate photo of Amy and I will, I hope, talk to you next week. Have a great day. This is your host, Susan Bratton.

Woman: Find more great shows like this on PersonalLifeMedia.com