Episode 222 - Carrie Tillman, Building Character into Your Email Marketing

Carrie Tillman runs a successful online business and does it primarily through email marketing.

Her character, Shelley McMurtry, has legions of fans and followers she actively monetizes.

Learn the process that Carrie goes through to create a lovable character that gets results.

Find out how you can use Characters to increase sales in your email marketing, even if you are a b2b marketer.

Carrie and I cover her 10 techniques for sustaining a relationship via email marketing and compare and contrast our strategies.