Episode 5: Paul Arden, Whatever You Think Think The Opposite

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Join me as I summarize Paul Arden, Whatever You Think Think The Opposite.

Paul Arden is an advertising legend and former executive creative director at Saatchi & Saatchi.

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Have you ever considered the extra-ordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?

Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?

Paul Arden became a global business guru on the strength of such radical insights...

This book explains:

  1. The benefits of making bad decisions.
  2. How risk is your security in life.
  3. Why unreason is better than reason.
  4. How you can have the confidence to "roll the dice."