Guest – Vince Thompson

Vince Thompson has lead teams responsible for selling over one billion dollars in interactive advertising.

With his firm, Middleshift LLC, Vince and his partner Mark Chassman, help Internet companies build revenue by creating advertising solutions and scaling sales and business development efforts. Vince has helped launch advertising businesses for Napster,, and Total Beauty as well as several early stage startups. His firm also provides strategic consultation to and Spark Networks.

In the realm of original online programming Middleshift was involved in the launch of My Damn Channel and represents to marketers the original content for the web created by Michael Eisner’s Vuguru. After the success of Prom Queen, Vuguru and Middleshift are following up this spring with The-All-For-Nots.

Prior to his consultancy, Vince lead sales in the early days of Facebook, Prior to that he led sales teams at AOL for seven years. Starting in 1998 as the Director of Western Sales he went on to help launch AOL’s first sales training and leadership organization as AOL’s Vice President of Capability.

As Regional Vice President of AOL Media Networks, he built AOL's Los Angeles office into a marketing powerhouse that brought advertising and branded entertainment solutions to Automakers, Entertainment Companies and other National Marketers.

Earlier in his career he worked in sales and business development for Third Age Media and before that managed local television station sales forces.

Vince Thompson has spoken for the AAAA’s, NAB, AMA and written the “Selling Interactive Media” chapter in the widely used, Iowa Press Text “Media Selling”. He holds an undergraduate degree in Communications from The University of Southern California’s Annenberg School of Communications and a Masters in Business Administration from Pepperdine University’s Graziadio School of Business.

His first business book, “Ignited: Managers, Light up Your Company and Career for More Power, More Purpose and More Success” is available now on FT Press. To learn more about his book and his mission visit,