Guest – Seth Godin

Seth Godin, Author, blogger, speaker and entrepreneur.

    * writes the most popular marketing blog in the world;
    * is the author of the bestselling marketing books of the last decade;
    * speaks to large groups on marketing, new media and what's next;
    * and is the founder of, a fast-growing recommendation website.


You can read his wikipedia bio, reviews of his seminars and what Google thinks of him.

Godin is author of nine books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Meatball Sundae, Godin's latest book, is already a Wall Street Journal bestseller.

The Dip, is his fastest-selling book to date. It's about quitting, but more important, it's about being the best in the world.

Small is the New Big was published in 2006 and has been nominated by Publishers Weekly for what may one day be a prestigious Quill award.

All Marketers are Liars made the Amazon Top 100 and has been translated into more than a dozen languages.

Free Prize Inside, was an Amazon Top 50 bestseller and a New York Times business bestseller. It describes how every single person in your organization is in the marketing department... and shows you how to make something happen.

Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.

Unleashing the Ideavirus is the most popular ebook ever written. More than 2,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

Permission Marketing was an Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


What they're saying!

Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.

Jay Levinson, author of Guerrilla Marketing

"Advertisers are going to have to learn how to
deliver messages with frequency and low cost
if they are to cope with the increasing competition
for the consumer's attention. Seth Godin's
Permission Marketing is a big idea."

Lester Wunderman
Chairman-Emeritus of Wunderman Cato Johnson
the largest direct-marketing firm in the world,
author of Being Direct.

In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger.

He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.

"Seth not only gets it, he gives it as well.
Unleashing the Ideavirus is living, livid, vivid proof."

Doc Searls, co-author, The Cluetrain Manifesto

Godin is endlessly curious, opinionated and knowledgeable on a wide variety of subjects. He is a relentless marketer ...and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function."

Miami Herald


"Congratulations! Finally someone has got
the right feeling of how marketing should be
managed. I believe in the power of an
ideavirus manifesto. Why? The book reached me last
week and I soon spread this idea with my
friends here in LIMA PERU."

Roxana Vasquez

Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive).
In all, an infectious and highly recommended read.

Howard Rothman,


Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to-in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it."

William C. Taylor, Founding Editor, Fast Company