Guest – Patricia Martin

Patricia Martin, Author, RenGen and President, LitLamp Communications Group

Author, consultant and recognized expert in cultural marketing, Patricia Martin is president of Chicago-based LitLamp Communications Group, the firm she founded in 1995. The firm has worked with a variety of organizations including Discovery Channel, the Art Institute of Chicago, Bank North, Brooklyn Public Library, National PTA, the New York Philharmonic, Target, Unisys and Sun Microsystems.

RenGen: the Rise of the Cultural Consumer and What It Means to Your Business draws on Martin’s 20-plus years of experience in working with artists and corporate executives alike anxious to understand the cultural consumer. Her thinking goes beyond standard demographics to paint a new picture of the American consumer as a thinking, expressive individual.

Martin has been featured for her innovative work in marketing in the Chicago Tribune, the Wall Street Reporter, Boston Business Journal and Brandweek Magazine. She also contributes regular commentary for Crain’s Chicago Business. In 2004, marketing guru Seth Godin dubbed her "a ‘Purple Cow’ -- people who help their clients be remarkable.” A popular speaker, Martin lectures across the country and closer to home at the University of Chicago and the Lake Forest Graduate School of Management. She lives just outside Chicago in an old house with her two children and a dog.