In his CMO role, Adam is focused on establishing Quantcast as the most reliable and trustworthy independent audience measurement solution for advertisers, content owners & distributors, and broader media industry participants.
Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joins Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS, Labatt USA, and Goldman Sachs, he was a founding partner of WPP's Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis' MediaVest unit. A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).