Guest – Doron Wesly

As a vice president within Millward Brown's Strategic Services, Doron Wesly serves as a consultant on a broad suite of solutions with a specialty in media and also focuses on client engagement and market development for Millward Brown.  Doron brings a deep knowledge of cross media studies and the online space to Millward Brown, with extensive experience spanning from traditional media planning to the new frontiers in digital media. 

Prior to joining Millward Brown, Doron served as director of industry research for the Interactive Advertising Bureau (IAB), a New York City-based trade association representing the interests of leading companies in the interactive space.  While at the IAB, Doron played an integral role in the Cross Media Optimization Study (XMOS), raised funds for the next round of research and stewarded projects focused on search, classifieds and other vertical markets. He led the IAB Research Council from 2004 to 2006 and was CEO of the IAB Nomenclature Arbitration Committee (NAC).

Prior to working for the IAB, Doron was responsible for building Terra Lycos' first sales market research department, which resulted in a threefold increase in sales productivity.  He also worked extensively in Israel and New York as a consultant for Interevco, where he built and trained their first online sales force.  Doron was a founding member of, heading their marketing department.  Before moving into the online arena, Doron held a variety of senior positions in sales, marketing and media planning for the Applebee's restaurant chain after receiving a bachelor's degree from the Middlebare HotelSchool Heerlen, in the Netherlands.

Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew and English (and is proficient in German and French).  Doron speaks regularly on marketing and media topics at industry events and universities in the New York area.