Guest – Daina Middleton

Daina Middleton is the Global Advertising and Interactive Marketing Director for HP’s Imaging and Printing Group (IPG). The team’s mission is to provide leadership, drive integration, and establish standards across IPG globally in traditional advertising and Interactive marketing. Areas of focus interactive include, Search Marketing, (SEM & SEO), Social Media, & cross media effectiveness for IPG.

Daina has over 20 years of marketing communications experience in the business-to-business, consumer, and non-profit markets. Prior to her current role, she managed HP’s worldwide SMB interactive marketing across the product portfolio and, as a 14 year HP IPG veteran, has at one time or another held key marketing communications positions across most of the core segments in HP’s printer businesses.

Digital and interactive have been at the heart of her positions for a number of years . In 1995, Daina worked on the first cross-IPG printer chooser tool for IPG and explored the meaning of the coming unknown thing called the “internet” and its impact on marketing. What keeps her motivated at work is the need for HP to quickly catch up with the changing momentum in a market where the customer holds all the power.

Beyond work, Daina lives on a horse ranch with her family in Idaho. She has three children, ranging in age from 13 to 19, and raises Iberian horses for fun.