Guest – Scott Rafer

Scott Rafer has been helping Internet publishers and users jump on What's Right Now! since 1995. Today, that means delivering services for social publishing and discovery. Scott is CEO of Lookery, as well as co-founder of Mashery, and chairman of Winksite. Most recently, he was CEO of MyBlogLog until Yahoo! acquired the company in January 2007. Lookery is building targeted advertising and other services for publishers of social applications, starting with Facebook apps. Mashery manages API and developer programs on behalf of web services providers including Facebook app providers. Winksite helps publishers large and small assemble active mobile communities around their brands based on the content they already syndicate.

From 2001 to 2003, Scott was CEO of Feedster, the blog search engine and advertising network. Before Feedster, Scott co-founded WiFinder, the Wi-Fi hotspot directory; Fresher Information, a real-time search engine which was using RSS way back in 1999; and FotoNation, a creator of connected photography solutions. Before the first dotcom boom, Rafer led the Internet products group at Kodak Hollywood, worked in investment banking at Needham & Company, and graduated from the Management of Technology program at UPenn.

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