Guest – Mike Donahue

Mike Donahue joined the American Association of Advertising Agencies in April 1994 as senior vice president, Member Services, after a 30+ year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was named executive vice president in February 1997. At the AAAA, Mr. Donahue is responsible for overseeing the Member Information Services, Professional Development, Production, and Media Services divisions. He serves as staff officer on several of AAAA's special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management Committees, and Advertising Week in New York City. Mr. Donahue is the senior staff officer on all AAAA electronic initiatives. In this capacity, he has been closely involved in the development of Ad-IDTM, the new identification code for all media forms and the e-business initiative focused on simplifying media transactions. Mr. Donahue is also a director of the AAAAFoundation and Advertising Week in New York City. At Saatchi & Saatchi, he served as executive vice president, executive management director, member of The New York Board of Directors and managing director of the Retail Advantage. Mr. Donahue received his B.A. in Liberal Arts from Villanova University and his M.B.A. from the Wharton Graduate School of Business.