Guest – Heather Meeker

Heather Meeker is a communications, marketing and business development executive with a strong focus in mobile, social media and geo-location. She was most recently the Director of Marketing and Corporate Communications for Pelago, makers of the location-based app Whrrl. There, Heather oversaw the company’s marketing, communication and community strategies, and served as the west coast business development liaison. Pelago was acquired by Groupon in April 2011.

Heather has over 15 years working for well-known technology companies and startups in a myriad of roles. She began her career working in communications and marketing for EarthLink and held similar roles at and (now After Sept 11, she transitioned into an entirely new career in pharmaceutical sales at Pfizer, selling blockbuster drugs including Zithromax, Lipitor and Viagra. Despite success, Heather decided her passion was communications and took a role as PR Manager for Yahoo, helping launch “Project Panama” – the company’s search marketing initiative. After Yahoo, she managed Burson Marsteller's Consumer Technology Practice, working with high-profile clients including Sony Ericsson and HP.

Heather volunteers as an Advisor for the LA Chapter of Girls in Tech and is an active leader in the technology and start-up community nationwide. She has spoke at several GIT events, as well as BlogWorld Expo about social media for social good, a topic in which she is passionate.

Heather holds a BA in Mass Communications and Journalism from Fresno State.