Guest – Neil Perry

Neil Perry is well recognized, Philadelphia based Marketing executive, who has provided brand insights and thought leadership to a number of organizations, including iMedia Communications,, Thomson Learning, Motorola, XLNTads, Mars, GlaxoSmithKline, and AT&T.

Currently, Neil is the President for XLNTads, an Internet company that brings together Brands and Ad Agencies with their network of nearly 10,000 creators who specialize in professional video content production. XLNTads has done assignments for Budweiser, Nestle, Unilever, Tracfone, P&G, Callaway Golf, and more.

Prior to XLNTads, Neil was a Vice President of Marketing for, where he ran their Field Marketing, National Promotions, Sponsorships, and the Small and Medium Business marketing teams.

Neil was also a 23-year veteran of McDonald’s Corporation, where he last served as Senior Director of National Marketing in charge of Interactive Marketing.  Under his leadership, McDonald’s adopted a 5-year strategic plan for employing the Internet in its marketing mix, and benefited from Neil’s involvement in the ground breaking Cross Media Optimization Study sponsored by the Interactive Advertising Bureau.

An avid motorcyclist, Neil also finds time to play golf … poorly.