Guest – John Federico

John Federico is known in digital media circles for his expert perspective and bottom-line results.

As a marketer, John has developed successful new media businesses for companies like (now a subsidiary of, Advance Internet,, BlogTalkRadio, NetCreations (now ReturnPath), MarketSource (now Youth360), and MaMaMedia.

Formerly the Senior Director of Podcasting for Audible, Inc, John created and managed the company's podcasting business unit where he successfully developed marketing, business development and sales strategies for the leading provider of premium digital spoken audio information.

John is the host and executive producer of On Digital Media, a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. (

You can learn more about John and his work at New Rules.