As the head of marketing at Powered, Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company. Prior to joining Powered, Aaron was the Vice President of Social Media at , a Burlington, Massachusetts-based provider of online communities and social networks for businesses. In this role, Aaron focused on tapping into the power of social media for business.
In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Before joining Mzinga, Aaron worked at Investments in their retail division, with a focus on online and acquisition marketing. Aaron's work at Fidelity revolved around Web strategy & marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, banner & print ads, and event marketing.
Aaron is a founding member and former president of () and a member and former board member of the Massachusetts Innovation & Technology Exchange (). Aaron was also recently elected an interim board member for the prestigious . He will be part of a team responsible for creating standards around social media and community.