Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with
leading Silicon Valley companies, he launched one of the ﬁrst consulting ﬁ rms devoted to search engine optimization (SEO). His
pioneering efforts continue to lead the search industry by providing award-winning SEO training and certiﬁ cation courses, the SEO Code of Ethics and the full-featured SEOToolSet®. He is a popular speaker
at major industry conferences including Search Engine Strategies, PubCon, ad:tech, Search Marketing Expo and was featured in the NHK 1-hour TV special “Google’s Deep Impact”.
Bruce hosts SEM Synergy, a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is a Principal Editor and Speaker for SEMJ.org, a scholarly research journal for search engine marketing. Bruce is widely quoted as a search marketing expert, appearing in such publications as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books.
- On the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO)
- Selected as the search engine optimization expert by NHK-TV in their 1-hour award-winning special: “Google’s Deep Impact”
- Recognized as a Wikipedia Notable SEO
- Co-author, Search Engine Optimization All-in-One Desk Reference For Dummies