Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with
leading Silicon Valley companies, he launched one of the first consulting fi rms devoted to search engine optimization (SEO). His
pioneering efforts continue to lead the search industry by providing award-winning SEO training and certifi cation courses, the SEO Code of Ethics and the full-featured SEOToolSet®. He is a popular speaker
at major industry conferences including Search Engine Strategies, PubCon, ad:tech, Search Marketing Expo and was featured in the NHK 1-hour TV special “Google’s Deep Impact”.

Bruce hosts SEM Synergy, a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is a Principal Editor and Speaker for SEMJ.org, a scholarly research journal for search engine marketing. Bruce is widely quoted as a search marketing expert, appearing in such publications as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books. 

Noted Accomplishments

• On the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO)
• Selected as the search engine optimization expert by NHK-TV in their 1-hour award-winning special: “Google’s Deep Impact”
• Recognized as a Wikipedia Notable SEO
• Co-author, Search Engine Optimization All-in-One Desk Reference For Dummies