Shiv has been with Razorﬁsh since 1999 and has worked in its Boston, New York, San Francisco and London offices. As the company’s Global Social Media Lead he helps the agency introduce its clients like Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis, Starwood and Chanel to social inﬂuence marketing, and how to social media it to support their marketing and business objectives. His role also includes developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Shiv has published widely and been a speaker at conferences such as South by Southwest Interactive, the Direct Marketing Association’s Leader’s Forum, OMMA Global, O’Reilly Graphing Social Patterns and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Adweek, Reuters, Silicon Alley Insider, Ad Age and several other publications discussing social media and digital strategy.
In 2005, he founded and led the agency’s Enterprise Solutions practice, which helps organizations empower their employees and partners with the information they need to do their jobs efficiently and effectively. He holds a BS in Information Systems from Babson College and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. He is currently working on a book for the Dummies Series, tentatively titled “Social Inﬂuence Marketing for Dummies.”