Guest – Rebecca Lieb

Rebecca oversees the U.S. operations of Econsultancy, the leading source of independent advice and insight on digital marketing and e-commerce. Earlier, she was editor-in-chief of The ClickZ Network for over seven years. For part of that time, she also oversaw Rebecca has held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and worked in the same capacity for global media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, she taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. She is the author of "The Truth About Search Engine Optimization" (FT Press).