A true digital Old Timer, Tom Hespos has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. As a media planner at Young & Rubicam’s U.S. Army Group, Tom helped develop the site recommendation and managed the first interactive campaigns for the site that eventually became GoArmy.com. Cutting the Army’s first online ad deals with the likes of OnRamp and Hotwired whetted Tom’s appetite for digital, so he moved on to manage digital and integrated media at a variety of agencies including K2 Design, Blue Marble ACG and Mezzina Brown & Partners. In 2002, Tom started Underscore Marketing with the goal of providing compelling integrated communications strategy and execution with strong roots in digital media to clients from all product and service categories. An avid writer, Tom is well known as a weekly columnist for such publications as iMedia Connection, ClickZ and Mediapost. His writing has also appeared in DM News, Business 2.0, The Industry Standard and several other business publications. Tom also founded The Old Timers List, a private industry discussion list for experienced online marketing professionals. Referred to by some as “a spiritual leader for online advertising,” Tom has a rare combination of communications and technology experience that shaped his holistic approach to online media. His drive toward deep technological understanding of advertising technology (ad management systems, rich media, content management systems, etc.) have led him to bring technology consulting capabilities to every organization he has been with. A self-professed social media junkie, Tom can often be found offering up his latest views on Conversational Marketing, new media channels and the social web on his blog at Hespos.com and elsewhere in the blogosphere. Tom holds a bachelor’s degree in Mass Communications from Washington & Lee University. He is a member of the One Hundred Club, the Five Hundred Club, The Old Timers and American Mensa. He lives in Holtsville, New York with his wife.