Guest – George P. Lakoff

George P. Lakoff (born , ) is a professor of at the , where he has taught since . Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of to human thinking, political behavior and society. He is particularly famous for his concept of the "," which he has written about in relation to . In recent years he has applied his work to the realm of , exploring this in . He is the founder of the the .