Guest – John Battelle

John Battelle, 42, is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses.

Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as "band manager" with

Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley.  He was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures. 

Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet at .  He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children's school.

Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland.  He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator - One of Ten Best Marketers in the Business", by Advertising Age and one of the "Most Important People on The Web" by PCWorld. He holds bachelor's and master's degrees in Journalism from the University of California, Berkeley.