Episode 5: How Responsible Can Businesses Actually Be?
In the second part of our conversation with Joshua Onysko, we explore how socially and environmentally responsible a business can really be. We touch on a number of interesting topics including Natural Capitalism—a concept introduced by Paul Hawken, Amory Lovins, and Hunter Lovins—buy-cotting, and values as an inherent feature of a product. We explore the intricacies of small conscious businesses getting bought by large multinational corporations, and the benefits and drawbacks thereof. Joshua also shares with us an upcoming project that he is involved in, Full Transparency, that hopes to provide the customer with complete transparency of everything that goes into making Pangea products. Joshua hopes that Pangea will set a precedent that encourages other companies to follow suit. Finally, Joshua tells us about his book he is working on, Brands Are People Too, and the importance of creating brands that get better and better the deeper you dig.
This is part 2 of a two-part series. Listen to part 1: How to Build a Better Banana Peel.