Episode 6: Conscious Business and the Internet
Would the conscious business movement be possible without the internet? This week we talk again with Mathew Gerson, founder and President of eConscious Marketplace, about the co-emergence of the internet and the conscious business movement. We explore how the internet has given people access to information they would never have had before and in doing so catalyzed awareness of the ethical conduct of businesses and the existence of socially and environmentally responsible alternatives. We also touch on viral marketing and the Long Tail phenomena, which explains the internet's role in the success of niche business ideas such as conscious business.
This is part 2 of a two-part series. Listen to part 1, Conscious Consumerism: Can We Buy Away Our Problems?