Episode 8: Independent Media: Keeping Away Big Daddy

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This week we converse with Waylon Lewis, founder-editor of Elephant Journal, along with Dave Rogers and Abbey Smith. In our dialogue, Waylon describes his path starting Elephant Journal, moving from a small locally distributed magazine to what is now a nationally distributed journal. Abbey brings the perspective of someone working at Elephant describing the day to day culture, while Dave brings an outside business perspective of the magazine industry as former publisher of the Onion. Together we explore Elephant's vision for and relationship to the conscious business movement, the ethical challenges of the magazine industry, and the nature of democracy and independent media. Join us for this especially hilarious episode.

This is part 1 of a two-part series. Listen to part 2: The Business of Being Spiritual.