Episode 170 - Mickey Alam Khan on Mobile and Luxury Marketing

Transcript

Susan Bratton: Welcome to DishyMix. I’m your host, Susan
Bratton and I’m here live at AdTech San Francisco and you
are listening to part of the Muckity Muck Insight Series. As
you know, I’ve gathered some of my favorite people for
interviews here at the show, speakers who are doing amazing
work in the world and we’re going to share them with you.
I’d like to introduce you to someone I’ve know for a very
long time, Mickey Alam Khan. He’s the editor in chief of
Mobile Marketer, his first publication. He’s recently
launched Mobile Commerce Daily and now he’s working on a new
publication called Luxury Daily. So we’re going to learn
more about what this media empire is that Mickey is
building. Welcome to the show Mickey.

Mickey Alam Khan: Thank you Susan. I don’t feel like an
emperor right now, but I appreciate the invitation.

Susan Bratton: They worked both of us very hard here at this
show, those DMG World Media people. You were running around
like crazy today, this was your big day. Tell me all of the
things that you have MC’d, hosted, moderated, produced here
at AdTech San Francisco.

Mickey Alam Khan: Excellent! Thank you Susan. So today, you
know, AdTech entrusted the Mobile Marketing master track to
me and, you know, we had 8 speakers in our track from 1:00
to 3:00 and we had Microsoft, Taco Bell, Net Biscuits, Tiger
Media and, you know, a couple of other brands. And all we
discussed was mobile marketing, advertising in media and how
brands can use mobile to engage with consumers. And right
after that we, I had to dash to the Expo Hall floor and
organize five more presentations there, so it was a bit of a
trek, but you know, I love AdTech because it keeps me trim
and slim.

Susan Bratton: And did you also do one of the salons where
you, they have a mobile salon…

Mickey Alam Khan: Yes.

Susan Bratton: How’d that go? Mine was actually okay, but I
heard they didn’t all go so well.

Mickey Alam Khan: Well unfortunately I was the first salon
and I was the only one in the room.

Susan Bratton: Oh yeah.

Mickey Alam Khan: So…

Susan Bratton: That’s how my own conference was. It was just
Samantha Stetson and I. No one showed up, uh huh.

Mickey Alam Khan: Exactly. But I think AdTech will learn
from this and…

Susan Bratton: Oh totally.

Mickey Alam Khan: there’s a lot of experimentation going on
right now…

Susan Bratton: Which is awesome.

Mickey Alam Khan: Exactly. And so, you know, the one thing
to keep in mind is probably you should have a net wracking
session on the same day of the actual track or maybe an hour
earlier or maybe an hour after, but to have it a day before
wouldn’t work simply because some of the speakers wouldn’t
show up and plus of course, you know, this is a huge
convention area and people tend to get lost, so if they’re
not aware of the net wracking session they wouldn’t make it.
But on the whole I was very pleased with this particular
AdTech.

Susan Bratton: Mickey, would you tell me what three of the
smartest concepts are for brands who want to leverage the
mobile platform. Obviously there’s apps, that’s a good one.
What are a couple of other things that you see now that are
kind of the latest greatest smartest use of the distribution
channel of mobile?

Mickey Alam Khan: Yes. Susan, you know, as you said, you
know, apps get a lot of attention simply because, you know,
they’re cute and they’re, you know…

Susan Bratton: They’re like candy.

Mickey Alam Khan: Eye candy.

Susan Bratton: They are, they’re like candy.

Mickey Alam Khan: Absolutely. And plus of course they’ve got
the best champion in Steve Jobs. So it’s very difficult then
for brands to understand that SMS is truly the workhorse of
mobile. I mean every brand out there should have three basic
mobile channels, these are the three legs of mobile; SMS for
customer alerts, store openings, for loyalty initiatives. A
mobile website is an absolute must. Everybody’s searching on
their mobile phones. By 2013 one out of two phones in the
United States will be Smart Phones with web browsers, which
means the consumption of the web on mobile will increase
dramatically, so you must have a mobile friendly website or
a mobile site. And third is the app. So it depends on the
use case, it depends on the audience you’re targeting, but
I’d say start with a short code if you’re looking to build,
to, you know, solidify your loyalty program. If you’ve got
email and you’ve got mail, SMS is a welcome addition. An
absolute necessity is the website, a website that’s viewable
on every single mobile device. And then if you’ve got the
budget and you’re so inclined and your audience is a very
tech friendly and tech savvy audience, you should have an
application, not just on the Apple App Store but also in the
Android market; that’s going to be a huge, huge app market
there. And of course the Blackberry app world.

Susan Bratton: That’s a lot of work to do, but I understand
that it’s an imperative. I want to go to the SMS piece of it
if you don’t mind for a minute. I was just talking to Joel
Comm. Do you know him?

Mickey Alam Khan: I don’t believe so.

Susan Bratton: Okay. He has – and I can’t remember the name
of his company and I apologize – but he has a service that’s
kind of like an email auto responder platform but it’s SMS
based.

Mickey Alam Khan: Okay.

Susan Bratton: So you can start to collect cell phone
numbers of your customers and send them text instead of –
you could even send them, almost practically like the email
auto responders that they have people signing up for for
emails, ‘cause he kind of comes out of the information
product world, which is what I’m really into now, you know,
with all my e-books and everything. And so what he’s saying
is that this a place where you can now reach consumers. What
do you have to say about that, sending SMS’s to your
customers? Best practices, areas where you could run into
problems, you know, gets unsubscribes, how’s that all work?

Mickey Alam Khan: Well SMS is a highly irregulated area, so
you’ve got to be super duper careful before you communicate
with the consumer on their mobile phone.

Susan Bratton: Mm hmm.

Mickey Alam Khan: The way it works is simple; you have a
short code, which you get from the U.S. Short Code Registry,
the common short code registry. It’s a four or five or six
digit number and then once you get your program approved you
can basically promote the short code on your other marketing
collaterals such as websites, mailers, billboards, bus
shelters, and you get people to opt in to your mobile
program through other channels. You cannot communicate with
your customer directly through mobile for the very first
time. I mean…

Susan Bratton: That makes sense.

Mickey Alam Khan: with SMS.

Susan Bratton: Okay, so people are opting in…

Mickey Alam Khan: Once you get them opted in, once they say,
“All right, send me a text”, you get a double opt in from
them, they’ve got to confirm twice. And then you add them to
the database and you’ve got to be very particular. You can
only communicate with them for the purpose for which they
were opted in.

Susan Bratton: Okay.

Mickey Alam Khan: So if they’ve opted in to see only store
alerts and discount news from you, you can’t send them news
or alerts that are not related to those two purposes. At the
same time you’ve got to be careful not to overly text your
audience. I mean you’ve got to be very particular.

Susan Bratton: What’s the right frequency?

Mickey Alam Khan: I would stick to between one and two times
a month.

Susan Bratton: Okay.

Mickey Alam Khan: There’s some…

Susan Bratton: So it’s pretty limited compared to auto
responders…

Mickey Alam Khan: Absolutely.

Susan Bratton: where sometimes you’re blasting one a day to
people.

Mickey Alam Khan: Oh I would never recommend that.

Susan Bratton: Okay.

Mickey Alam Khan: That would be considered spamming.

Susan Bratton: Sure.

Mickey Alam Khan: I mean…

Susan Bratton: And how do they unsubscribe once they’ve done
– what if they don’t remember the code or whatever? How do
they track that down and unsubscribe?

Mickey Alam Khan: Every text that a marketer sends out has a
reply stop to stop messages.

Susan Bratton: Okay.

Mickey Alam Khan: It’s the law…

Susan Bratton: Okay.

Mickey Alam Khan: and carriers require that, so you will
have to include that as part of the boiler plate for every
text message you send out there. But once you get these
people opted in that list is gold. Very few, out of the
900,000 short codes available in the United States only
3,000 have been taken.

Susan Bratton: That’s fertile territory. I call that a green
field opportunity, Mickey.

Mickey Alam Khan: Absolutely, because, you know, it’s not
easy getting a short code because you’re working with a
carrier. AT&T, Verizon, T-Mobile and Sprint are very
protective of they’re customers, so for you to get
permission from them to approve your program, your marketing
program means that they need to make sure that, you know,
you’re a solid marketer and you’re not a fly by night. So
companies such as… I mean it’s funny because just a few days
ago Walmart reactivated their text alert program to me, and
I’m sure they did it across their entire database. Last year
I signed up for Walmart’s text program, which they launched
around Christmas time, and I remember getting offers on
television, they wanted to drive people to their stores.
Guess what happened a few weeks ago; Walmart rolled out this
TV campaign for the rollback offers, if you noticed, and all
of the sudden I noticed these texts from Walmart – rollback
offers on televsion sets and electronic gadgets and stuff
like that – so they’ve tied in their TV commercials with
their text program, and to me that’s a beautiful use of
mobile.

Susan Bratton: Nice! That’s very clever. Any other really
good case study stories that you’d like to share, one that
comes to mind that you think is really well done?

Mickey Alam Khan: You mean in SMS or across?

Susan Bratton: Whatever. Whatever appeals to you.

Mickey Alam Khan: Well it’s, I mean lets talk about what
happened in 2008. There’s this one gentleman who basically
used his team to get a lot of people to opt in, and they
opted in in the millions. And then he decided that he wanted
to publicize the announcement of a senior executive within
his team and he used SMS to break the news. And he used SMS
to get people to buy into his ideas and his promise, and
eventually the use of SMS along with other channels got him
into the White House, President Obama.

Susan Bratton: Oh, of course…

Mickey Alam Khan: So SMS…

Susan Bratton: That was a good story. I like the way you
laid that out. That was good.

Mickey Alam Khan: SMS played a very key role…

Susan Bratton: Yeah.

Mickey Alam Khan: in rallying his…

Susan Bratton: Constituents.

Mickey Alam Khan: supporters and getting people to volunteer
and making Vice President Biden’s announcement that he was
the running mate. And it just basically changed his
relationship with the grassroots voters. Obviously, we as a
mobile marketing publication covered that campaign and we
gave him Mobile Marketer Of The Year. It’s funny, for one
year we heard nothing from Mr. Obama and we always wondered
what did he do with those 2.9 or 3 million names he had on
the SMS database and his short code was 62262, which spells
out Obama. One year later he reactivates his SMS program and
I remember getting a text message from the Obama team the
minute he signed the health or the – was that the health
insurance bill – yeah, the health insurance bill. So again,
the President is using SMS to convince voters. I mean if you
can use mobile and SMS to get the president to the White
House there’s no reason why you cannot use mobile to, you
know, put a product on a kitchen shelf.

Susan Bratton: I love that. Well I was just thinking about
the fact that I met you when you were the editor of DM News.

Mickey Alam Khan: Yeah, I was the senior editor at that
point actually.

Susan Bratton: Senior editor at DM News, and I always wanted
you to cover me, and now I’m interviewing you…

Mickey Alam Khan: Yes.

Susan Bratton: Isn’t that great?

Mickey Alam Khan: It’s funny because, you know, I still
remember our first meeting, you were with Excite At Home.

Susan Bratton: That’s a long time ago.

Mickey Alam Khan: And I still remember you coming to our
office on 6th Avenue in New York…

Susan Bratton: Yes. Yeah, you had nice offices, always
really good art Adrian…

Mickey Alam Khan: Absolutely…

Susan Bratton: Courtney?

Mickey Alam Khan: Adrian Courtney…

Susan Bratton: Yeah.

Mickey Alam Khan: he was my CEO at that point…

Susan Bratton: Yeah.

Mickey Alam Khan: a conissieur of good art…

Susan Bratton: Yeah, yeah, great art.

Mickey Alam Khan: And, you know, I still remember you and I
said, “Oh my god, she’s so tall and she’s so good looking…

Susan Bratton: Aww, thank you.

Mickey Alam Khan: and she’s so mart.”

Susan Bratton: I’m still tall. I think I’m getting dumber.

Mickey Alam Khan: All three. But yeah, and, you know, I am a
big fan of AdTech and obviously I think AdTech owes a lot to
you because I remember how you shepherded AdTech during its
tough times and yeah, so we go back a long ways. I still
remember your several sessions here as chair of AdTech. I
was always so used to seeing you open AdTech. So, you know,
to me I do it to associate AdTech with you.

Susan Bratton: Oh thank you. I love being here. I’ve come to
every show for 14 years but one of them. Isn’t that crazy?

Mickey Alam Khan: Absolutely. I can’t beat you; I’ve been
here to every single show since ’99, but…

Susan Bratton: That’s pretty darn good. I got a couple years
on you Mickey.

Mickey Alam Khan: Absolutely.

Susan Bratton: So I’m dying to know more about Luxury Daily.
Who doesn’t want to know about that? What are you doing?

Mickey Alam Khan: Well Luxury Daily will launch sometime
this Summer, and it’s a trade publication focused on luxury
marketing. What we’re…

Susan Bratton: Well there’s been one already.

Mickey Alam Khan: Yeah.

Susan Bratton: Didn’t AdAge do a luxury marketing
publication?

Mickey Alam Khan: Well a lot of people did luxury marketing
publications and blogs. You still have some blogs, and
Women’s Wear Daily covers luxury marketing to some extent
but it’s, you know, it covers the entire industry. But, you
know, nothing’s new in this world. It’s the twist or the
spin you put on it.

Susan Bratton: What’s your twist?

Mickey Alam Khan: Our twist is basically the formula you use
for mobile marketing, Mobile Commerce Daily, which is how
our luxury brands using marketing to restand consumer
through any channel. And all the stories that we cover will
focus on marketing used for branding, customer acquisition
or customer retention. We are very narrowly focus on company
campaigns, on case studies, on research and opinion pieces.
I don’t believe in trading gossip. I’m not interested in who
moved from where. We’ll be straightforward all right. Chanel
has launched a new ad campaign, changed it’s spokesperson,
got a new ambassador for its brand and chane’s expanding its
product line in this country, stuff like that, you know. I
see huge potential for proper marketing reporting in the
luxury area. People are just too dazzled by the products and
don’t focus enough on the marketing that goes behind the
products. 40 percent of a typical luxury band’s costs are in
marketing, and you might have the world’s best handbag, but
if you don’t create the desire for it it’s going to be in
the world’s best warehouse.

Susan Bratton: What drew you to the luxury market or gave
you the idea that this might be a solid business venture?

Mickey Alam Khan: Well we cover luxury brands on Mobile
Market and Mobile Commerce Daily, so we already have a good
relationship with luxury houses. And I realized that, you
know, what’s the point of just covering their app or
covering their mobile website when it’s linked to what
happened in the catalogue and is being promoted in the
catalogue, so I said…

Susan Bratton: You wanted a bigger playing field for your
sandbox.

Mickey Alam Khan: Absolutely…

Susan Bratton: Mm hmm.

Mickey Alam Khan: So it’s not point in just, you know, the
tail wagging the dog here. And at the same time it’s a pet
project of mine. You know, lets see what happens…

Susan Bratton: You have an affinity for luxury?

Mickey Alam Khan: Well, I mean, I just like well crafted
goods, and I like the fact that, you know, when you pick up
an Hermes tie, you know, I love Hermes ties and I don’t have
too many times but I do love Hermes and they last me 10
years or 12 years. I wear my clothes till they tear. And,
you know, I’d rather spend more money on well tailored or
well crafted clothes or shoes and I’m sure the same applies
to women who have a slight budget and they understand that
you amotize the cost over the years. So my approach to
luxury is that, you know, if something is well crafted,
something has enduring value, something that gives you
pleasure, buy one or two items there, stick with it, rather
than having, you know, five white shirts that tear in two
years. I mean go with, you know, a shirt that probably lasts
five years like mine.

Susan Bratton: Absolutely. I like quantity and quality if I
had to have both. I want to switch gears. If you had to
typify or give a moniker to 2009 what would that be and what
would you call 2010 based on your preview of the business
world?

Mickey Alam Khan: Now are you limiting it to mobile or just
across?

Susan Bratton: Whatever you want to do.

Mickey Alam Khan: I think 2009 was the year – I mean I hate
to use the words social media but I think consumers are
increasingly willing to share their ideas and thoughts and
increasingly open to receiving them as well, and so to me I
see this whole explosion where if you don’t relinquish
control of the brand dialogue you’re out of the
communication loop and, you know, consumers want to be
engaged, they want to know what’s happening with brands,
they want to know what’s happening with people, they want to
know what’s happening with colleagues. So I think whatever’s
happening with technology is enabling people to reach out to
each other with minimal barriers to entry. So 2010 is
exactly, you know, what happened in 2009. I think you’re
going to see mobile’s inclusion is going to change the way
consumers interact with each other.

Susan Bratton: Oh yeah because all the social apps are going
on the phone now.

Mickey Alam Khan: Absolutely.

Susan Bratton: Yeah.

Mickey Alam Khan: So I would say you’re seeing this, if I
had to define this decade to come it’ll be the decade of
content because all these devices, all this technology
that’s coming out is going to create more content. It’s
going to generate so much content and you’re going to
consume so much content that you’ll want to make sense of,
you know, what’s important to you and what’s not important
to you…

Susan Bratton: How to prioritize it, exactly.

Mickey Alam Khan: So this is literally the age of content.

Susan Bratton: So you talked a little bit about 2009 being
the year of social media. What do you think is the dark
underbelly of social media from your perspective if there
even is one, and where do you think social influence
marketing is evolving?

Mickey Alam Khan: I think the dark underbelly of social
media is that you have no right to ask for privacy. You
really don’t, okay. I mean if you’re an employer…

Susan Bratton: Yeah, if you didn’t gauge…

Mickey Alam Khan: Yeah, if you’re willing to put your
innermost thoughts out there on a Twitter feed or you have a
blog or you’re on LinkdIn and you’re sharing everything that
you have to offer, I mean you’ve got to be a little discreet
about certain things for professional reasons. And
prospective employers now are not just looking at your
resume, they’re looking at the web. The first thing they do
is Google you and they look at those Twitter feeds and say
“Oh my god, I’m feeling blue. My job sucks. Thank God it’s 5
o’clock.” That’s a deal killer. So I feel the negative side
to social media is people don’t understand the ramifications
it’ll have, especially as you try to rise in the ranks. For
mid ranking career professionals, you’ve got to be very
careful about sharing your innermost thoughts. By all means,
go on Facebook but be very particular about friending people
who are potential bosses or potential colleagues. So I’d say
be careful about that, but other thank that I think there’s
only upside.

Susan Bratton: Nice! What about social influence marketing?
Any opinions on that?

Mickey Alam Khan: How would you define?

Susan Bratton: Well I guess maybe working with influencers.
I’m very interested now in companies identifying who their
key influencers… It started out with identifying your
bloggers, but now it’s like big Twitterers or big people
with a lot of followers and they’re identifying those…

Mickey Alam Khan: Absolutely. Well you’re always going to
have people who lead the pack. And the funny thing is that,
you know, for me, I mean I remember three years ago when I
had to launch my publications and our websites and my ad
agency asked me, you know, who inspires you and I mentioned
the three people, I mentioned the brands. Steve Jobs came
right up. Now I mean I don’t like his approach to complete
control but I do like his attention to detail. I love his
products. Maybe they’re not even as sophisticated as other
products in the marketplace but he is single minded in his
focus, he understand white space, he understands simplicity.
And that is something that I look for in influencers. I mean
how will they help me improve my own behavior. How will they
help me become a better person to not just my family, my
colleagues, but to the wider world? It’s not just about how
can I do better marketing.

Susan Bratton: And you talked about improving yourself
personally; is there anything that you’re doing right now
that’s personal growth or professional growth oriented,
taking any classes or reading any books? Do you have a
practice of any kind?

Mickey Alam Khan: Well I turn 40 in October, and…

Susan Bratton: Congratulations!

Mickey Alam Khan: Oh thank you.

Susan Bratton: You’re a youngin Mickey.

Mickey Alam Khan: I don’t know about the young part of it
but…

Susan Bratton: You’re young to me dear. You can hang out
with me, you’ll always feel young.

Mickey Alam Khan: Oh yeah? I’ll always feel… Anyways, lets
not go there. All right, the key thing to remember is that,
you know, for me every year I look to do something new. Now
not just, you know, tacking on a new exercise to my gym
routine, but for me when I turn 40 instead of buying a car I
decided to launch a new publication.

Susan Bratton: Yeah.

Mickey Alam Khan: That’s what I do. Every year I turn up the
heat on myself.

Susan Bratton: Oh good for you.

Mickey Alam Khan: Just to keep myself sharp. I’ll always
read new books on new subjects that five years ago I
wouldn’t touch. I want to challenge my mind. I want to be
agile and active because as you grow older you tend to get
more complacent and I don’t want to fall into that
complacency. Life does get tougher or gets easier depending
on, you know, how you view it, but for me my goal is to
launch something new every single year – a new product, a
new service, make a different. My whole thing is make a
difference.

Susan Bratton: Nice! Is there anything that we, if we’re
listening to you today, is there anything that we can do to
support you? You’ve given so much back with all the work
that you do in the world.

Mickey Alam Khan: Well I mean I’m completely flattered with
the, you know, this interview. I obviously respect you and
admire you and, you know, I would encourage DishyMix
listeners to check our websites out. You know, if you have
any information needs on mobile marketing and advertising,
mobilemarketer.com, mobilecommercedaily.com, they’re very
good resources for mobile marketing and mobile commerce
news. So feel free to become subscribers.

Susan Bratton: Nice! I love that. With all of the things
that you are involved in, adding something on every year, do
you have any coping mechanisms or efficiency tricks that you
use to keep yourself sane, because with everything that you
do you never strike me as a person who’s harried. You always
seem calm.

Mickey Alam Khan: Well ask my parents and they’ll give you a
different story. Or ask my team members. You can already
hear one in the background. But anyways, the thing is that I
do believe in a work/life balance and that’s very important.
Yes, I lead a very stressed life, a highly stressed life and
I suspect most people I know do, okay. Everyone’s got
stress. But there’s little you can do by just worrying. I
mean I believe in taking action. If I identified a problem I
will fix it, no matter what. I’m also very particular about…

Susan Bratton: Where do you get the resources, the personal
internal resources to fix a problem?

Mickey Alam Khan: It’s just your nature…

Susan Bratton: to confront a problem.

Mickey Alam Khan: It’s just I look at life as a game and I’m
in it to play it, and you know you win some, you lose some.
And you know what, that’s my philosophy. I remember once I
was complaining to my dad and I said, “You know, I’ve got so
many problems” and he said, “Who said life is fair?”

Susan Bratton: Right. I know, my mother said the same thing
to me when I was little. I said “Mommy, it’s not fair”, she
said, “Baby, here’s the newsflash, life isn’t fair. The
sooner you understand that the better you’ll be and the less
frustrated you’ll be.”

Mickey Alam Khan: Absolutely, and it’s…

Susan Bratton: It’s a hard lesson for kids to learn.

Mickey Alam Khan: Absolutely, you know. And you know, the
key thing to remember is to play the hand you’re dealt, you
see. And…

Susan Bratton: What kind of hand were you dealt? You were
born in India…

Mickey Alam Khan: Yes. I was born in India to very good
parents who never put pressure on me. They let me be what I
wanted to be. You know, our family was big into reading so
my mom didn’t let a television into the house until I was
15, and she just, I guess she knew that I liked TV. But the
fact is, you know, they encouraged us kids, I got two
sisters and they encouraged us to read, they encouraged us
to travel and they encouraged us to, you know, meet people.
And so I think that helped us as we became, you know,
grownups, and I hope that, you know, someday if God willing
I have kids I do the same, but it’s very important. I
remember when Ronald Reagan was leaving office – and I’m not
saying I’m a Republican – but he said something from the
Oval Office and he said – these were his last words – and he
said, “My friends, we did it. We didn’t just mark time, we
made a difference.” And that stuck in my head, I was 18
years old. And to me that’s my whole philosophy; don’t mark
time, make a difference. It’s very easy to go from 40 to 50,
you’ll have your kids, you’ll have your picnics, you’ll have
your cars and all that, but at the end of the day your life,
will you have made a difference somewhere with, you know…
And to me that’s my challenge. Have I paid my dues? Have I
made a difference? We’re all fortunate to be alive. This is
the best time to be alive, despite all the terrorism,
despite the fragmentation in technology and media and the
worries and all that, we are still more fortunate than our
grandparents were. Or we still live longer, we still have
medication that they didn’t have, we don’t have to lug
barrels or lug buckets of water, you know. You’ve got, you
know, waterfalls in our apartments, you know. I mean, life
is good.

Susan Bratton: Mm, it is. And you know, often I loved to end
DishyMix with an inspiration of some kind and you have just
done it. Mickey Alam Khan, thank you so much for being on
DishyMix. What took us so long?

Mickey Alam Khan: Well the best things…

Susan Bratton: The best things are worth the wait.

Mickey Alam Khan: Yes.

Susan Bratton: I like that.

Mickey Alam Khan: Thank you very much. I really appreciate
it and, you know, I look forward to seeing you again.

Susan Bratton: It was fun. So DishyMix listeners, check out
Mickey’s amazing work at Mobile Marketer, at Mobile Commerce
Daily or if you like it Luxury Daily. I’m your host, Susan
Bratton. I’ll talk to you soon. Have a great day. Bye-bye.