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Episode 59 - Alex Bogusky of Crispin, Porter + Bogusky on Culture Jamming, Hermie the Pygmy Elephant and Telling the Subservient Chicken to Go “Pluck” Himself
Meet Alex Bogusky, darling of the advertising world. He's loved not just because he's cuter than Jackson Browne. Or because he's cooler than Laird Hamilton. But because his campaigns have simultaneously delighted us while screwing with our minds. From The BK Subservient Chicken to Mini "Transformers" to Virgin Atlantic's Jetrosexuals campaign, Alex and his more than 900 employees have consistently captivated us and raised the bar by artfully combining publicity with branding.
Hear Alex deny awareness about the YouTube satires that poke fun of him. (I don't believe it for a second!) He gives opinions about "the death of TV" and how to use social media. He waxes poetic about the importance of account people in making campaigns pay off and how to hire and care for people with "imagination."
He talks about the lure of P.T. Barnum's marketing strategies and how a stuffed, pygmy elephant became the company's mascot. And Suz must know...what is the ratio of smutty requests (I know you are thinking of a few ideas right now) for the Subservient Chicken vs. sweet requests like "River Dance" or "flap your wings?" Find out on the show and get the Easter Egg command to make something unusual get revealed in the Chicken clip on my blog at http://DishyMix.com.
After being on the cover of Fast Company, all DishyMix listeners wanted to know about the Microsoft account status. But listeners went beyond asking questions about making Microsoft cool and gave their opinions about how to manage the opportunity - now that CP+B has a tidy $300 million to work with... Find out what everyone is asking -- and what Alex plans to do to "coolify Microsoft."
This is a relaxed yet insightful interview with a man who has done as much to change the face of advertising as those Mad Men from the '60s. And he's giving away CP+B swag to DishyMix listeners. Do you want a Hoopla bike shirt? Listen in to hear how you can get the goods.
Hear Alex deny awareness about the YouTube satires that poke fun of him. (I don't believe it for a second!) He gives opinions about "the death of TV" and how to use social media. He waxes poetic about the importance of account people in making campaigns pay off and how to hire and care for people with "imagination."
He talks about the lure of P.T. Barnum's marketing strategies and how a stuffed, pygmy elephant became the company's mascot. And Suz must know...what is the ratio of smutty requests (I know you are thinking of a few ideas right now) for the Subservient Chicken vs. sweet requests like "River Dance" or "flap your wings?" Find out on the show and get the Easter Egg command to make something unusual get revealed in the Chicken clip on my blog at http://DishyMix.com.
After being on the cover of Fast Company, all DishyMix listeners wanted to know about the Microsoft account status. But listeners went beyond asking questions about making Microsoft cool and gave their opinions about how to manage the opportunity - now that CP+B has a tidy $300 million to work with... Find out what everyone is asking -- and what Alex plans to do to "coolify Microsoft."
This is a relaxed yet insightful interview with a man who has done as much to change the face of advertising as those Mad Men from the '60s. And he's giving away CP+B swag to DishyMix listeners. Do you want a Hoopla bike shirt? Listen in to hear how you can get the goods.