Episode 67: John Zogby, Preeminent Pollster on The American Dream, Retail Politics and the Value Chasm
Meet John Zogby, head of the eponymous research and polling firm whose clients comprise an exhaustive list of the top news firms including Reuters, C-Span, NBC, the NY Times, and Fox. John is a spot-on predictor of consumer sentiments and in addition to tracking the upcoming 2008 elections has just release his new book, "The Way We'll Be: The Zogby Report on the Transformation of the American Dream."
John's father, a Lebanese immigrant, believed devoutly in the American Dream. Now John chronicles the change in our values and our lives in America with his fascinating market insights. Learn how Zogby redefines the moral majority into two fascinating sectors: the Traditional Materials and the Secular Spiritualists. Hear how he typifies life in the first decade of the 21st Century. Get his cut on age-based market segmentation by comparing the Boomers, Jones, GenX and Millennials to how he groups his Private Generation, the Woodstocks, Nikes and First Globals.
Market opportunities abound, if you just understand the consumer's psyche. The American public is striving for authentic relationships, not just at home but with their politicians and their products. Suz and John talk about authenticity, personality and how to speak to American consumers in today's connected society.
Tune in to the man who has been spoofed on NPR's "All Things Considered", by Jay Leno on "The Tonight Show" and by David Letterman on the "Late Show." Or catch his clip where Jon Stewart and John Zogby are goofing together on "The Daily Show." Sure to give you new ways to consider your customers, this is a big-picture episode underscored with the data-points that make it so.