Episode 203: Kit Yarrow on Marketing to GenY and Post-Recession Consumer Minds
Kit Yarrow, Ph.D. is a clinical psychologist, Chair of the Department of Psychology at Golden Gate University and Professor of Psychology and Business at that school.
She's also the author of GenBuy - a look at what motivates Generation Y (20 and 30 year olds) to purchase and how to sell to them. They are DIFFERENT!
If you want to get into the minds of 20 and 30 year olds; if you want to understand how to market to US consumers post-recession, listen to this information, insightful show.