Episode 191 - Sally Hogshead on Fascinate – 7 Triggers to Persuasion and Captivation

Would you like to make your brand, your company or your public persona more fascinating?

Sally Hogshead has a plan to find your personal fascination triggers. Take her Fascination Score Test http://sallyhogshead.com/FScore

Learn why your emotional message needs to tap into one of our instinctual survival triggers to be noticed in a world of info overload.

See what your top two triggers are and what your dormant trigger is. (Mine are Lust, Power and Trust.)

Learn the Gold Hallmarks of a Fascinating Message and how you can craft your fascination for competitive differentiation.

"Work this book and inspire your own personal fascination (or the fascination of your brand) with Sally's easy-to-follow implementation plan and terrific examples. You'll feel more alive!" -- Susan Bratton, DishyMix