David Kirkpatrick on Luck Strokes, Being The World’s Identity Matrix and Facebook’s Achilles Heel
DishyMix
Susan Bratton
volume_up

Episode 155 - David Kirkpatrick on Luck Strokes, Being The World’s Identity Matrix and Facebook’s Achilles Heel

David Kirkpatrick has chronicled Facebook's history in his brand new book out today called, "The Facebook Effect: The Inside Story of the Company That Is Changing The World." 


I dogged David for a year about his impending book, keeping in touch with him throughout the process. And as luck would have it, I got one of the very first copies and the FIRST autographed copy of this incredibly well crafted story of a Silicon Valley Super Powers' rise to be the "identity matrix for the world —if Mark Zuckerberg has his way. (and he will)

David is amazing, articulate, analytical and full of great stories.  Tune in as we cover what it was like for David to get full access to the Facebook founding fathers while he chronicled their growth. Find out what the smart moves and strokes of luck were that allowed Facebook its current glory.  Get insight from David into the impact of the recent F8 announcements and what the OpenGraph API will render for us as individuals and marketers.

Find out what Sheryl Sandberg, a woman whom David calls, "one of the great web ad geniuses" did to leverage the platform into more than $1 billion dollars in advertising revenue.  And Suz and David talk about the current walled-garden issues of advertising, search indexing and the top-of-mind privacy situation.

Facebook reaches 1/3 of all people on the Internet already... Ubiquity is their goal. Their ascent is an amazing story, eloquently told by their opinionated historian, David Kirkpatrick.

This book, published today, as of this interview, had TechCrunch, Biz Insider and Venture Beat all in a froth trying to publish early excerpts. It's hot. White hot. And you are getting one of the very first interviews with the author. And it's excellent, worldly, impressive...

This is a do-not-miss episode of DishyMix. Listen now.