Episode 11: Adventures In Philanthropic Luxury: Travel Has Never Felt So Good
Adventures In Philanthropic Luxury: Travel Has Never Felt So Good
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Mark: Welcome to Money, Mission, and Meaning : Passion at Work, Purpose at Play. We will explore how we can integrate our personal values and professional skills to create pleasure and profit in the business of life. I’m your host, Mark Michael Lewis, CEO of Smart Energy Enterprises, Inc. (SEEINC), a beautiful future now.
Today’s show explores the power of travel to open our minds and hearts to the majesty of our planet and the human communities that inhabit it.
Each Safari adventure includes a morning and afternoon visit to a humanitarian outreach project somewhere along the course of the journey. That visit guides travelers out of their luxury bubble for an authentic opportunity to experience the unique challenges that the people in the destination face. Safaris’ mission is to deliver a luxury vacation full of intimate family fun. It’s not a tour group. It’s a specific group which he designs[sp] as well as educate, inspire, and empower travelers towards meaningful , philanthropic engagement.
By connecting travelers with enterprising local community projects, Safaris has inspired generous contributions that are making a real difference in the communities, including establishing schools, medical centers, or even just clean water.
Get ready to be inspired as we learn how to combine money, mission, and meaning in his life and his work. First, a couple of highlights from the show.
‘… We got about half-an-hour down the road and then stopped in the middle of the jungle and at a market. It didn’t look like a market to me. But everybody came out to visit us and no one had clothes on. We got out of the car. My grandmother was a little nervous. Then all of a sudden, a soccer ball came flying through the air, and the next thing I knew I was playing soccer with the kids. And my grandmother was sort of trying to speak to the women and my grandfather was smoking his cigar. Everybody was happy.
In places where folks are averaging two dollars a day in income, a hundred dollars, a thousand dollars, ten thousand dollars can build a complete high school.
All kinds of thoughts go through your head: your guilty, you feel badly, you can’t believe that there’s no running water, and the people are hungry. And then all of a sudden as you meet the people who live there and you see them, they’re friendly and smiling, they’re happy to have you as a visitor, and want to learn about you. And [they] want to engage you and discuss everything that you could possibly imagine with you. You meet their families and their children and your children kick the soccer ball with their children. Something very special occurs and I’m challenged to really describe it in words .’
Mark: I think it’s gonna be a great show today. There’s a lot I want our listeners to hear about. I’d just think with you a bit, it occurred to me that each family adventure you lead is designed to create at least 3 experiences. First, enjoyment. You provide people with fun. Exploration is beautiful in the fascinating planet we live on. Second, education where people can authentically immersed themselves in other cultures, their traditions, their cuisines, their festivals, and often their pristine wilderness; it is Safaris after all. And people get to connect on a heart to heart basis with this world we all share. And third, and perhaps most interesting and unique to your company, are the enlightening educational experiences where travelers are introduced to local community leaders and grassroots humanitarian outreach projects that are working hard to serve in the difficult circumstances of the places you’re visiting. This philanthropic travel experience introduces a cause of philanthropy that parents and their children in a real-world format that can be life-changing. Children and adults realize greater insights into themselves, discover deeper values and understand how they have the ability to participate in making the world a better place for us all.
Safaris provides a way for inspired travelers to stay connected to the communities they visit thru selfless giving, supporting sustainable initiatives like education, medical care, clean water. It’s a sort of all about having fun and making friends while visiting places most of us want to check out and experience at some time during our life on this, I’d say, wild and wonderful planet.
So it’s enjoyment, education, and enlightenment. So you obviously put a lot of thought and experience into this. How did you come to realize that this is what you wanted to do? Did it grow gradually, was there an experience, or even series of experiences and you put all these pieces together in the way you have.
Well, as a 7-year-old boy, I had the good fortune of having my grandparents take me on some of their travels. We were in a Port-au-Prince, Haiti when my grandfather decided that he wanted to rent a taxicab and take a ride out into the jungle with my grandmother. We got about half-an-hour down the road and stopped in the middle of the jungle and at a market. It didn’t look like a market to me. But everybody came out to visit us and no one had clothes on. We got out of the car. My grandmother was a little nervous. Then all of a sudden, a soccer ball came flying through the air, and the next thing I knew I was playing soccer with the kids. And my grandmother was sort of trying to speak to the women and my grandfather was smoking his cigar. Everybody was happy. So that I think was a real moment in my life that I didn’t realize until thirty years later, it shaped the way that I see the world.
Mark: Right. So you have these experiences in a shell. I’m curious. Did it just – I am imagining that you get the sense that people are people wherever they are in that moment.
In that moment, children don’t have fears and I certainly didn’t, although my grandmother reports that she was a bit nervous. My grandfather thought it was a great idea. And it all worked out wonderfully in the end. And it certainly has remained a poignant memory for me.
Mark: And you say that was 30 years ago. How was it that you ended up getting back into the travel business in terms of creating these experiences for others?
Well, I spent some time working as a consultant to a luxury tour operator based in Zurich, Switzerland and repeatedly travelling throughout Africa. We’re struck with how friendly the people are in the remotest places, regardless of what country you are, going into Africa. And wondering how on earth I could empower them through the travel business. At that point there wasn’t a philanthropic component or interest in that particular company that I was working before. So I determined that ultimately I would like to create a philanthropic travel experience and really create a company around that.
Mark: I think it’s great. You could say that you create exotic, luxury travel adventures. What’s the difference between, let’s say, philanthropic travel and more voluntourism.
That’s an excellent question. Voluntourism is a fantastic experience whereby you set the intention to go and participate. In Habitat for Humanity, for example, many people are familiar with taking a week or two and building a house. And so that’s a voluntourism model which requires a lot of certain preference, a lot of hard work , and has made wonderful progress in many places in the world for many people; both the travelers as well as the communities that they engage in.
Philanthropic travel, on the other hand, is really an opportunity for those who aren’t inclined to be a carpenter or spend a week or two building something or really working hard. Philanthropic travel gives folks who wouldn’t otherwise venture into the local communities an opportunity to stick their big toe in the water and be the guest, really VIP guest, of humanitarian outreach projects that are making a big difference in the lives in the lives of those communities. So in just a morning or an afternoon in the very minimum, I hope to engage a lot of people who don’t have the preference for voluntourism in participating in these communities.
Mark: So, it sound like in the voluntourism side of the industry, it’s for people who are really hard core and what you do is provide an opportunity for people who are really looking for essentially a luxury travel experience, whether going out and experiencing fantastic parts of human culture in the planet but also giving them the opportunity to participate in the philanthropic humanitarian endeavor where they can experience that face to face without having a two-week commitment.
Yes, absolutely. It’s just personal preference; let you and your family or your spouse or your partner care to do. There are two different experiences that really shouldn’t be lumped into the same category, although they are both philanthropic and both have wonderful merit.
Mark: Right. It seems like philanthropic travel would have a wider range, a bigger market so to speak, of people who are really interested in that. I think as human beings, we’re all interested in really making a difference in the world and discovering what we can do but don’t necessarily want to make it, the folks, our vacation.
When you do this. You go Africa, Asia, south America? Where are some of your favorite places to take people and where you can make a difference and have this kind of philanthropic travel experiences?
Well, my favorite places are in South America: Ecuador, incredible country from the Galapagos, 600 miles off the Pacific coasts, to the cloud forests halfway up the slopes of the Andes, over the other side into the eastern part of Ecuador which is the Amazon basin. So, you can do it all in Ecuador, a wonderful place. In Africa, my preference is southern Africa, that being the countries of Zambia, Botswana, and Namibia. Botswana, for instance, has an enacted a low-volume tourist policy. You could go to places there to places that the Discovery Channel and National Geographic go to film their programs and be one of 16 people in an area the size of Rhode Island and sharing it with 85,000 wild elephants and no fences.
In Asia, my favorite place is really the country of Burma also known as Myanmar. Unfortunately, the country has a terrible dictatorship and a very brutal human rights record; they have Aung Suu Kyi, a Nobel peace price winning leader under house arrest. The place is very safe. The people are very lovely and it’s a place that needs philanthropic travel very badly.
We’ve worked near the points of the gun within organizations to put in clean water wells so that the women there don’t have to carry water 5 miles just to do the dishes and we’re endeavoring to do other community projects so that the people in that place can thrive regardless of what sort of government is in place.
Mark: So that location is actually safe but typically not visited by many people because of the government. So you can take people to specific places and give them experiences they wouldn’t be able to get otherwise.
Yes, absolutely. The irony of having a dictatorship in place is that it’s very safe for people to visit and we’re working with folks in Burma that aren’t affiliated with the government. We’re not sending Europe tourist dollars to Burma. We’re getting those payments to the folks we worked with the other places so that it doesn’t end up in the government’s pocket. But it’s still very important to support Burma. The people who cook your food and act as your tour guide all have families and they’re doing what they can to survive, and we want to continue to support them in hopes that one day democracy and freedom will come forth in that country.
Mark: Right. And so one of the things that really interested me out what you’re up to, what your company does, and what your personal vision is that you’re taking something normally considered almost a consumptive act where you’re going on travels, you’re doing luxury travels, you’re going to exotic locations and seeing things. And so it’s somewhat an elitist choice to be able to make to go on these kinds of adventures. But then you combine that with seeing parts of the world that people might not be able to see otherwise in a way that actually makes a difference.
Now these are not tours that you go on. You don’t fan the thing out and then bring 50 people from the different parts of the world to take them through it. You actually custom-design this for the family or for the couple or for the group of people who have come to you. How is it that you determine where people are going to go and how that works? How do you customize that experience?
Well, typically people know that they want to visit a particular region and in conversation with them, based on my personal experience of travelling through those regions, I make recommendations based on what level of activity they’re comfortable with, whose coming, how old they are, what sort of things are their interests personally, hobbies. All of those things go into creating a customized private, intimate, family experience that people really remember for the rest of their lives.
Mark: It’s such an amazing meeting of values. You have knowledge of the region. You have knowledge about the different opportunities are there. They have the desire to visit and as a trivial example, a cousin came in to town. I live in San Francisco, in San Francisco bay area. And my cousin came into town, want to see San Francisco, and I could show them the parts of San Francisco that I’ve known and lived and loved. So they get a particular experience of that. I imagine that’s especially important when you’re going to these far less well-known areas where the tourism industry is not set-up for that. You’re going off the beaten track and so you get to show them those kinds of experiences. That must be a special pleasure for you.
It is. It is a pleasure. I’ve always like to take the path less traveled. And luckily through partnerships with grassroots humanitarian projects in all of the places that we go, not only do we have expert local guides but we have the leaders of those humanitarian outreach projects who can share their insights into the culture and into the way of life in those places. So, it’s really quite unique in that regard.
Mark: That sounds great. We’re about to take a break. When we come back, I want to talk more about the actual humanitarian organizations that you worked with and what that experiences like for people who go on and Safari with you. My name is Mark Michael Lewis and we’ll be right back.
Mark: And we’re back talking about how to combine luxury travel with inspired philanthropy. So, if I understand it , although the philanthropic tiff of the travel experience that you create is only a morning or an afternoon, it’s a short part of the overall experience in terms of time, it often becomes one of the most memorable parts of the whole adventure. Why is it consistently discussed at the most memorable? How does it fit into the journey? Why is it so transformative for people?
Well, I think that people, when you walk into a village the first time or second time, all kinds of thoughts go through your head: your guilty, you feel badly, you can’t believe that there’s no running water, and the people are hungry. And then all of a sudden as you meet the people who live there and you see them, they’re friendly and smiling, they’re happy to have you as a visitor, and want to learn about you. And [they] want to engage you and discuss everything that you could possibly imagine with you. You meet their families and their children and your children kick the soccer ball with their children. Something very special occurs and I’m challenged to really describe it in words.
A fellow by the name of Phil Quevedo[sp] has described it as a Socratic moment, a kind of, it all comes together and what I can tell you is the feedback that’s comes from clients who’ve returned and every one of them has said unanimously that although they stayed in the lodge that was on the cover of Conde Nast Travel and Leisure Magazine last month, it was the human heart-to-heart connection that changed their life; the inspiration, the awakening of what one person can do in terms of changing reality in a small village where the lucky forty percent of the people who had income earn a dollar or two a day. It’s tied to that experience.
Mark: We hear about these things on television or we read an article about them. And I’m imagining through my own experience, although I haven’t gone the kind of travel that you’re taking about, I wanted to, there’s a reality that happens, you call it Socratic moments, it’s kind of where all your ideas that you have about poverty or the challenges that other people have in other cultures when you’re actually face-to-face with them, eye-to-eye, heart-to-heart with another human being, you’re actually communicating with them, I imagine it’s really a life-changing experience with you. It gives you a different sense of what it means to be a human being in this planet.
You’re absolutely right. You’re absolutely right.
Mark: And as you guide people in these experiences, what’s life for you as they have these ‘Aha!’ moments, as they kind of wake up to their humanity in this new possibility, this new way? What’s it like to you to be both part of the growth of this person and the community as they meet people and you actually set-up these kinds of arrangements where people can help these communities. Also, what’s it like to you to facilitate people, waking up into themselves, this enlightenment aspect of the philanthropic travel experience?
For me, it’s a pleasure. It’s what I do. It’s what motivates me and bringing people together in a positive wonderful way like that is something that I enjoy doing. So, it’s a passion.
Mark: I like how you just said that. It brings together into a positive experiences because a lot of these experiences from the outside, from our kind of affluent western culture, when we go experience them or see them, it seems a little sad or depressing that people are living this way but you also get to discover that they can define their own joy in what they’re doing and how they , even though they do not have the things that we’re expecting, also have the joys that come with their lifestyle: their families , their friends, their particular activities.
Absolutely. The interesting thing is that most of the time, obviously, when you’re dealing with children with AIDS in such serious issues as that, there are certainly people who are not happy but generally speaking, the people in the places that we visit are doing everything they can to live as abundantly as they possibly can.
The experience that we as Westerners have in understanding that lifestyle is one that opens our hearts, teaches our children how lucky they are, and builds bridges that in my opinion will create a more peaceful world, a more tolerant world and a place that we really want. On the outset, you can look at philanthropic travel on the sad and depressing situation and circumstances but that’s really just a western point of view.
If you go with an open heart and you connect with the people and the place. And you understand how you can help them to find a sustainable source of income, whether it’s microfinance or some form of entrepreneurship there are all sorts of heartwarming and fulfilling experiences that can result over the long-term from just spending a morning or an afternoon with some people on the other side of the planet that otherwise, you would only hear or read about in the newspaper or on TV.
Mark: I can imagine this gives people a new sense of their own life in terms of what they’re experiencing and the things that they normally consider challenges versus what these people are experiencing and how they can get in touch with the healing dimension, the caring, the love, the [xxx] you are best to make this beautiful no matter what the situation and make it that human connection so in terms that possibly negative or saddening experience for you into something inspiring and uplifting. When that happens, I can imagine that people are mulling, ‘Well, I can make a difference here. I don’t need to spend a half-million dollars here, a few thousand dollars, ten thousand dollars, twenty thousand dollars can completely transform and make a huge lift[sp]. What are some of the project that have come out of it? If you could tell a story perhaps on of your guests, one of the people who’ve taken your exotic safari and something they’ve and the difference that has made.
Sure. You don’t have to be Richard Branson or Angelina Jolie to make a big difference. They get the press but in places where folks are averaging two dollars a day in income, a hundred dollars, a thousand dollars, ten thousand dollars can build a complete high school for children. So early on, one of our clients came and said,’ Look, I get ten thousand dollars. I want to take it and create a school and I want to bring my children and grandchildren once it’s completed to see the opening and to understand what that money went towards and how many lives that money will impact today and into the future. So those types of intentions and the people who have those intentions, I consider visionary philanthropic travelers. That’s the Hall of Fame of philanthropic travel. If we all start out on the same place which is as a traveler whose gonna take a luxury vacation anyway and we step into a morning or an afternoon visiting one of these projects and learn how one person typically began that project with a vision just like I had described to you, we can all move along that spectrum from traveler to philanthropic traveler, whether you’re John Q. public or whoever you are. There’s no donation nor intention that’s too small. The point is that we get involved and we try to make it the ultimate project to be sustainable, i.e., that the people of the place own it, manage it, and we create a way for it to continue on indefinitely.
Mark: Right. Essentially, teaching them one more way to fish.
Mark: This show is called the Money, Mission, and Meaning and it’s really about overcoming the idea that there’s a – you can do money on the one hand or meaning in it- Either-or. It’s really making it a Both-and experience. I’m imagining people who’ve gone on your excursions, they’ve probably done other types of travel. And they had great experiences but when they compare the experiences where they’re just travelling, where they’re just enjoying themselves, where they’re just discovering other places and other people compared to those experiences where they make a connection with people who are in need and are given them an opportunity to make a difference, it completely changes their relationship to it. And it brings together the money with the mission and the meaning into something that not only do they get the enjoyment of the travel but they got something that really keeps them in touch with what it means to be a human being in this planet and part of the human community.
We’re about to take another break. When we come back I want to talk you a little bit about the donation project and how Safaris participate in helping these communities as well as what the personal experience has been for you in terms of making the choice of making this your career.
My name is Mark Michael Lewis. Your listening to Money, Mission, and Meaning. We’ll be right back.
Mark: And we’re back talking about the power of luxury travel to change the world. I like that. So can you tell me a little bit about your philosophy for corporate responsibility and the part that you want to play in the humanitarian effort?
Yes, absolutely. We’re trying to set the bar a little higher so that hopefully we’ll inspire the rest of the travel business to take an active role in philanthropic travel. It would be wonderful if all of the industry adopts the 10 percent model. So basically we’re counting up everything that we earn over the course of the year and donating 10 percent to the projects that our travelers visit. And actually the 10 percent of employees’ time is probably more like 40 percent of the employees’ time because we’re constantly searching for new projects in new places. So if any of your listeners has a favorite project that they know about or wants to start one, we encourage them to get in touch with us and in that way we can introduce travelers to those projects in the future.
We also have a 501Z3 for donations to projects that don’t have that status in the United States. That means that you can make your donation a tax-deduction which is sometimes helpful for people, and that’s our model for corporate social responsibility.
Mark: So if people are interested, one way that they can actually support these humanitarian efforts is to choose to do their luxury travel through you.
Mark: In that way the money that’s earned and the connections that get built, perhaps they want to go a place that you don’t currently have a relationship with someone who in the process you’ll create a new relationship to create new bonds. So one way they can actually do that is actually go on travel with you.
Mark: Do you also accept donations? If people say, ‘You know, what they’re up to is something I want to support. That’s something I would feel good about.’ Do you just take donations directly?
We will put you with either the 501C3 or the actual humanitarian outreach projects that have their own 501C3. So, that’s how we do that. .
Mark: Okay, great. So you can act as a bridge is someone is looking for a way to contribute and likes the model that you’re using.
Mark: Okay, great. You once describe your adventure as a kind of an opportunity for each of us to create our own personal foreign policy. Is that something best left to our government leaders? Or rather, in terms of creating actual social impact beyond the people that you’re working with, what is the vision, the mission, of Safaris in terms of actually making a difference in the world through what you’re doing?
That’s a great question. Our objective—I mean you can travel with multitude of companies out there. Our objective is to take the travel experience, that is a personal, face-to-face, heart-to-heart experience, and use it as a bridge to create a more peaceful world. So by facilitating new relationships between travelers and people living in those destinations, I think we have an opportunity not just to create a positive uplifting foreign policy on an individual basis but to actually make the world a global village. Once you come back, you can be in touch through e-mail and utilizing web-tech [sp] technology. The most important thing is that person-to-person meeting. That’s really the value that philanthropic travel brings in terms of creating world peace.
Mark: I like that metaphor of an international bridge between worlds. It sounds like when you have that eye-to-eye real world contact with the people, it creates a very strong bridge; something which you can really move back and forth across. And it’s that communication, that bridging between worlds, which allows us to recognize our commonalities and how we can work together to make the world a better place rather than to work at cross purposes, sometimes even accidentally because we don’t understand. The more of these bridges that we build, the more we can actually have the kind of impact on the world that we want and build the kind of community that really satisfies us.
Absolutely. We are really building a network of people. And hopefully, most of these people are children like I was at the age of 7. Through that experience, I think it will impact the world today and far into the future.
Mark: I think that’s great. As a curiosity, you’ve worked with about 75 families in the last year?
That’s right. Safaris is about a year old; although my experience in the luxury travel business goes back to 1999. We’ve worked with about 75 families in our first year. And we hope to work with quite a few more in the coming years.
Mark: It sounds like a natural choice for someone who once had a luxury travel experience. Why not have it coming that’s meaningful at the same time. Does that make a lot of sense? Of those having their families, how many shall we say under 15 year old have you been working with?
Probably, around 50 percent of the folks who have travelled have brought their children.
Mark: Wow. That’s just awesome. I have this great vision of you as a seven year old play starting to play soccer.
I have my Miami Dolphins leisure suit and light leather loafers on. [Mark laughs]
Mark: I’m just imagining that kind of impact that had in you and the fact that you are able to create that for so many children to the families that used to work with you. I think that’s great. I look at you 30 years later and now you’re actually a catalyst to create that experience. And I’m sure each person integrates that in their own way but I’ve also look forward to the future as the people you touch and their touch in the world.
You say you’ve been doing this for a year. I can imagine that before this, you have the idea. You have this fantasy or a possibility that you could go out and actually do this. And then there was a choice that you make to actually do it. What was that choice like for you? What was it that pushed you over the edge from an idea of what was possible into a reality that you’re committed to create?
That could take a while to discuss.
Mark: What’s the heart of it? I understand we’re human beings and life has a hundred different obstacles, a hundred different realities and criteria and forces that we need to deal with when we make these kinds of choices. But this show is called Money, Mission, and Meaning because it is about how we can empower people or inspire people to find a way of making money, making meaning, to bring this two together as best you can. What was that for you?
I enjoy when I see people smiling and laughing and the best experiences in smiling and laughing for me personally has always been while I’ve been travelling in new places with all the stimulation and the new food and everything is exciting. I just like to give people that experience and I want people to experience all of the abundance and wonderful possibilities that exist in the world, and leave their fears and all those negative things behind. Because once you get out there, you get your passport and get out there in the world and try philanthropic travel, you’ll understand exactly what I mean when I tell you that walking into that village after being out on the Serengeti plains and meeting those people and engaging and realizing that you as an individual have so much so give and they have so much to give back to you. You go home with an experience like I did that just commits you to sharing that either with your children or with your spouse or partner and having that be a tradition, a legacy, as you lived through life.
Mark: I want to ask you a kind of a tough question around that again because I think exactly what you’re saying is that there’s something that you saw that made you light up. It’s just [that] you love it. It gives you a sense of real accomplishment, fulfillment, connection. And there was a time when you weren’t doing that. There was a time when you were doing something else, making money. I’m sure bringing pieces of these puzzle into existence. And then there was a time when you chose to make it your profession and, if you can, what were the thoughts that help you go over the edge? Because I know that there are people listening to the show right now who have ideas that they’re excited about, that they’ve been thinking about perhaps even for decades, and they have been going ‘Oh! Only I f I could do that.’
What was it that had you take it from ‘Well, maybe could’ to ‘I’m gonna learn what I need to learn to find out, what if its financially feasible, can I actually do it.’ ? And two, ‘What would it take to do it?’ And then three, actually making the choice to do that. What was it that got you to overcome the inertia or the comfort to take this risk?
I decided that I needed to move from the United States in 1999 and try life in a different country just to get a different perspective on things. It was through that experience that I made my way from the high-tech software world into the luxury travel world. And then it was an incremental experience after experience that brought me closer and closer to remembering that moment in that market in the jungle of Haiti. And then it all came together and I said ‘You know, this is something that I need to try’ and frankly I was pretty terrified. I didn’t know if people would consider it a good idea or they just think it was a fool’s folly. But it was my dream and I just had to do it.
Mark: That’s great. And so now you’ve been doing this for a year. You’ve taken 75 or 75 plus families through this journey. What’s it like to wake up for you today that’s different from let’s say two years ago before you were doing this? What’s different in terms of how you’re experience your life?
I feel like I’m a citizen of the world. I know people all over the globe and am excited about the possibilities for other people to experience that. So, I wake up every day ready to facilitate that experience for people.
Mark: I think it’s great.
Mark: I love what you’re up to. Thanks a lot for coming on the show today. I think we touch a lot of the useful and definitely thought-provoking material.
Thank you for having me.
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I’m your host, Mark Michael Lewis, CEO of Smart Energy Enterprise, inc. (SEEINC), A Beautiful Future Now. That’s brings us to the end of our show. So thanks for listening and join us next week on Money, Mission, and Meaning: Passion at Work, Purpose at Play as we interview cutting-edge business leaders who are committed to make a positive difference in the world, about their motivations and practical ideas that create pleasure with profit in the business of life.
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