Sarah Fay: CEO, Carat and CEO, Isobar U.S.
DishyMix episode 41: Sarah Fay, CEO, Carat USA and Isobar US on Corporate Sustainability, African Safari and Managing Billions in Media Integration
Sarah Fay is CEO of Carat, the fully-integrated, consumer-centric, media and marketing services agency. Carat reinvented the agency model in 2007 after merging digital marketing powerhouse Carat Fusion with leading diversified media agency Carat USA.
She also serves as CEO for the U.S. operations of Isobar, part of Aegis Media’s global digital marketing agency network, managing the growth and integration strategies for Molecular, iProspect, Freestyle Interactive and Ammo Marketing.
In both roles, she works to provide clients with holistic marketing and media solutions, supported by data and led by consumer insight. Carat seamlessly connects every touch point and media channel to activate a brand’s involvement in consumers’ lives. Carat and Isobar clients include some of the world’s most well-known brands, such as adidas, Alberto-Culver, AOL, P&G, Electronic Arts, Revlon, Motorola, New Line Cinema, Philips, Hyundai, Radio Shack and Wachovia, just to name a few.
A 20-year veteran of the media services business and a vanguard on media integration, Sarah established and managed an online media practice following roles in traditional media early in her career. Sarah joined Carat in 1998 as the Managing Director of Carat Business and Technology and was later charged with launching Carat Interactive in 2001, building the agency into one of the top full service digital marketing agencies by 2003 (later became Carat Fusion). Sarah showed further vision and capability by leading seven acquisition strategies in her quest to develop and grow Isobar U.S. into a formidable network of award-winning agencies.
Sarah is a founding member of the Mobile Marketing Association and the recipient of many prestigious awards, including ad:tech’s 2007 “Industry Achievement Award,” Advertising Age’s “25 Women to Watch,” Media Post’s “Top 100 Media Influentials” and OMMA’s “Top 50 To Know in Online.” She was also one of B2B Magazine’s Top 100 Business Marketing Influencers in 2002, 2003 and 2004.
As a recognized industry leader, she regularly provides expert commentary in leading publications such as Advertising Age, Adweek, B2B Magazine, The New York Times, The Wall Street Journal and USA Today.
She lives in Massachusetts with her husband and daughter.