Amy Powell: Senior Vice President, Interactive Marketing Paramount Pictures
DishyMix episode 35: Amy Powell, SVP Interactive Marketing - Paramount: Secret Crushes, Iron Chef & Movie Marketing
Amy brings over ten years of marketing experience in the entertainment industry. Focusing on Interactive Marketing, she has created, developed and executed integrated marketing campaigns for films including Spider-Man, Transformers, Beowulf, Star Trek, Indiana Jones, Dreamgirls, Men In Black, Lemony Snicket, War of the Worlds, Mission Impossible and more.
Amy began her career as at CNN in Atlanta while completing her Bachelor of Arts in Art History and Literature at Emory University. Upon graduation, Amy moved to Los Angeles and began her career at Sony Pictures, moving to Paramount Pictures to oversee the Interactive Marketing group in 2004.
Amy oversees the digital strategy for the studio's film releases working closely with the studio marketing executives and filmmakers to set the campaigns for Paramount films within the digital environment. She focuses on creating engaging and immersive campaigns for moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and wireless devices. Amy oversees the interactive strategy, creative, media planning and integration of third party promotions and editorial. She also works with filmmakers and studio executives to create original, digital content for films to distribute as part of the promotional campaign.
Amy works with senior Paramount and Dreamworks executives to create the strategy and creative vision behind the corporate sites for Paramount.com and Dreamworks.com.
Amy has received numerous industry awards including a 2005 Key Art Award for her team’s work on Lemony Snicket, a 2005 London International Award for Lemony Snicket, a 2006 Webby Honoree for Aeon Flux, and more. She has also been profiled as a 2005 “Next Gen” executive by the Hollywood Reporter, a 2006 “Media Maven” by Ad Age and one of the “Smartest People in Hollywood” by Entertainment Weekly.
Amy holds an MBA from the Anderson School at UCLA.