Eco-Coach was founded by Anca Novacovici in order to promote environmental awareness and provide businesses and individuals with services and tools that would make the transition to a more sustainable way of living and working easier. Anca started Eco-Coach in early 2006 because of her passion for the environment and sustainability, her experience in management consulting, and her interest in green, healthy buildings and interior spaces. Anca is a LEED (Leadership in Energy and Environmental Design) Accredited Professional and is on the Board of the Green Building Instiute.

Prior to starting Eco-Coach, Inc, Anca was a management consultant working independently and with other consultants on a vaierty of projects. She has over eight years' experience in strategic planning, change management, business process redesign, benchmarking, training and communications. Her clients have included small and large businesses, government organizations and non-profits in various sectors, including energy, health care and telecommunications.

Anca obtained her Masters of Business Administration in International Management from Thunderbird, the American Graduate School of International Management, and her Bachelor of Science in Foreign Service from Georgetown University.