Tobi Elkin currently serves as a freelance editor and content consultant for an online social network startup. Until recently, she was editor-at-large at MediaPost Communications and editor of Media and OMMA magazines, monthly magazines for people in the media and advertising business. Previously, she reported, edited, and managed all online media and marketing coverage for MediaPost's OnlineMediaDaily e-mail newsletters and wrote the daily “Just an Online Minute” column. Her writing has appeared on the AP asap wire, The Huffington Post and The Reeler, and in Verbicide, Heeb, Robb Report and LVHRD magazines. She's written for Advertising Age, Brandweek, and the Associated Press.