Kevin Wassong: President of Minyanville Publishing and Multimedia
DishyMix episode 7: Kevin Wassong, President, Minyanville Publishing and Multimedia Transitions From Agency Guy to Publisher
Kevin Wassong is President of Minyanville Publishing and Multimedia.
In 1998, Kevin launched the digital marketing arm for JWT in the flagship New York office, digital@jwt which grew to over 200 specialists in technology, database marketing, design and production throughout eight offices in North America offering complete digital, direct and database marketing.
As a member of J. Walter Thompson's five person North American Management Team and of the parent WPP.com international board, Kevin has been a key proponent of communications integration resulting in the growth of diversified services for more than 20 leadership companies, including Merrill Lynch, Unilever, Pfizer, HSBC, The Diamond Trading Company, Nasdaq and Sun Microsystems.
Kevin's diverse background spans marketing, communications, information technology, and entertainment; which combined have led to the development of digital communications first including Sotheby's first web site and Mercedes Benz's first networked kiosk system. Kevin previously oversaw the Javasoft, Sun Soft and Sun Microelectronics marketing for Sun Microsystems at Lowe & Partners Worldwide and helped establish Lowe's first West Coast Office.
Prior to his career in marketing management he worked as an agent trainee and as an associate to the Chairman of Creative Artists Agency in California.
As an industry leader, Kevin has established a group within the AAAAs to change the testing methodologies that drive integrated marketing mix. He is currently the chair of the Art Directors Club Awards for Interactive and Integrated Marketing and has judged the marketing industry's Effie Awards for Marketing Effectiveness for two years. Kevin is also a member of numerous advisory boards, helping marketing technology companies like Revenue Science further define their technologies and offerings. He has been featured on CNN, on the cover of the Wall Street Journal and in the New York Times, Wire Magazine, Adweek, AdAge and numerous other industry publications.