Craig Eubanks: Marketing Expert and Founder of Tenacious Marketing
Coaching the Life Coach episode 5: Marketing and Copy Writing for Successful Advertising with Jason McClain and Craig Eubanks
When people ask me what I do, I say I'm a writer. It's much more fascinating than saying I'm a Direct Response Marketing Strategist or Marketing Consultant. Also, I quickly learned not to say I'm a Copy Writer as people were constantly confused and thought I helped others 'copyright' their books and product logos.