Zem Joaquin: Green Editor for House and Garden Magazine

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Living Green episode 9: Cradle to Cradle: Zem Joaquin Shares Mentorship Moments with William McDonough

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Inspired and mentored by William McDonough over the last couple of years, I have developed a different lens, which makes it impossible to view products as I had previously. In one way or another I have always worked in design, whether it was as a critic or promoter. Now I just envision everyone rethinking the way they think about design. Cradle to Cradle design means that everything that comes from the earth (and what doesn't) should go back to the earth either as a biological nutrient or should include a plan for the next incarnation of the technical nutrients.