J. Duncan Berry: Visual Equity Analyst, Applied Iconology and Buyology

Episode Detail
Listen Now
DishyMix episode 196: J. Duncan Berry on Neuro-Semiotics: Emotional Imagery in Marketing

Subscribe with RSS Subscribe with iTunes Download

J. Duncan Berry is a "visual equity analyst." His work centers on re-animating a brand's sensory equities in order to expand emotional connections with consumers/customers.

We are currently extending the learnings gained from innovation and design work in FMCG/CPG for the banking and financial services industries.

If your firm would like to leverage existing consumer insight research into powerful design initiatives — designs that produce emotionally resonant messaging to move people, services and product — let's talk!

Proprietary qualitative research techniques enable us to isolate key emotional drivers. On this foundation, we establish the logical "analogs" associated with each driver. These analogs guide our detailed stretch work; we employ semiotics, archetypes, ritual analysis and related methods to anchor and guide the process.

For many years managing director of a high-end, private label import company, Berry has extensive experience with global enterprise process management, marketing, systems design and quality control.

He also maintains an international reputation as an art and architectural historian, publishing and lecturing at universities and academic symposia in the United States and Europe.

Berry was a Fulbright Scholar at the University of Vienna (Austria), an IREX Scholar at the Technical University of Dresden (Germany), a Fellow of the Institute of International Studies, and University Fellow at Brown University where he received both his Ph. D. and A. M. degrees in the History of Art and Architecture. He received his undergraduate degree (with honors) from The College of Wooster (Wooster, OH).

He lives on Cape Cod with his 12-year old daughter, Charlotte.