Marc de Swaan Arons: co-founder and Chairman, Effective Brands

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DishyMix episode 195: Marc de Swaan Arons on Global Brand Marketing Strategies

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Marc is an acknowledged thought-leader in the burgeoning arena of global marketing leadership. He is co-founder and Chairman of EffectiveBrands. Marc has worked directly with some of the world’s most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. His work has appeared in general press and industry journals including Forbes, Sprout, Advertising Age, Chief! Marketer, Marketing Week, and BrandWeek.

 

Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever. He has been listed among the top-10 marketers for the last three years in TvM, and in 2008 he was awarded the Asian Global Marketing Award. At EffectiveBrands, Marc spearheads the Leading Global Brands study, an ongoing learning project with contributions from over 250 global brands and 2,500 global brand leaders.

 

Educated in the U.K. and the Netherlands, Marc holds a Business Economics degree from the Erasmus University, and serves as a volunteer on the Advisory Board of GoodWeave, which works toward ending child slavery in the carpet industry. He lives with his family in New York City.

 

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